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You can also get the latest version of PMPro here or version <a href=\"https://www.paidmembershipspro.com/pmpro-update-2-6-6/\" rel=\"nofollow\">(more...)</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Jason Coleman\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:1148:\"\n<p>Version 2.6.6 of Paid Memberships Pro is out with one security fix and a few other bug fixes.</p>\n\n\n\n<p>Thank you to Erwan from WPscan for the responsible disclosure of the cross-site scripting issue.</p>\n\n\n\n<p>Please update Paid Memberships Pro from the plugins page of your WordPress dashboard. You can also get the <a href=\"http://downloads.wordpress.org/plugin/paid-memberships-pro.zip\">latest version of PMPro here</a> or <a href=\"http://downloads.wordpress.org/plugin/paid-memberships-pro.2.6.6.zip\">version 2.6.6 specifically here</a>.</p>\n\n\n\n<p>The full list of updates is below.</p>\n\n\n\n<ul><li>SECURITY: Updated escaping on the discount codes page in the dashboard to prevent XSS attacks. (Thanks, Erwan from WPScan)</li><li>BUG FIX/ENHANCEMENT: Added code to remove duplicate active rows in the pmpro_memberships_users table after level change. This might have happened e.g. if users were purchasing a level via the WooCommerce Add On multiple times.</li><li>BUG FIX/ENHANCEMENT: Improved the REST API endpoints to better support Zapier native requirements.</li><li>BUG FIX: Fixed PHP notices in the name parser library.</li></ul>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:1;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"Black Friday Buying Guide for 2021\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:66:\"https://www.paidmembershipspro.com/black-friday-buying-guide-2021/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 18 Nov 2021 16:49:47 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:7:\"General\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:12:\"black friday\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"https://www.paidmembershipspro.com/?p=383056\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:418:\"The holidays are upon us and our lives are busier than ever. We scoured the internet and put together some of our favorite products &#38; deals. We have a ton of technology suggestions, home office supplies, a few books, and some video games to relax. These suggestions will support anyone who works from home or <a href=\"https://www.paidmembershipspro.com/black-friday-buying-guide-2021/\" rel=\"nofollow\">(more...)</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Patrick Rauland\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:37572:\"\n<p>The holidays are upon us and our lives are busier than ever. We scoured the internet and put together some of our favorite products &amp; deals. We have a ton of technology suggestions, home office supplies, a few books, and some video games to relax.</p>\n\n\n\n<p>These suggestions will support anyone who works from home or runs a business online.</p>\n\n\n\n<img width=\"744\" height=\"372\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/black-friday-buying-guide-1024x512.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Black Friday Buying Guide\" loading=\"lazy\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/black-friday-buying-guide-1024x512.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/black-friday-buying-guide-300x150.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/black-friday-buying-guide.jpg 1120w\" sizes=\"(max-width: 744px) 100vw, 744px\" />\n\n\n\n<h2 id=\"h-technology\">Technology</h2>\n\n\n\n<h3 id=\"h-software\">Software</h3>\n\n\n\n<h4><a href=\"https://app.convertkit.com/referrals/l/b1d59b32-c23a-48d2-9db7-47994d28a882\">ConvertKit</a> — Starting at $0/mo</h4>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:66.66%\">\n<p>If you’re on our newsletter (and if not you should be <img src=\"https://s.w.org/images/core/emoji/13.1.0/72x72/1f447.png\" alt=\"?\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" />) you’ve already seen ConvertKit. 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               <script id=\"nf-tmpl-cell\" type=\"text/template\">\n            <nf-fields></nf-fields>\n        </script>\n\n        <script id=\"nf-tmpl-row\" type=\"text/template\">\n            <nf-cells></nf-cells>\n        </script>\n\n        </div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"244\" height=\"206\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/convertkit-logo.png\" alt=\"ConvertKit\" class=\"wp-image-383621\"/></figure>\n</div>\n</div>\n\n\n\n<p>It’s excellent for educating new users how to use your membership site and that entire sequence can be automated for easy member-onboarding.<br><br>ConvertKit is designed for people who already have some experience with email marketing. If you’re brand new to email marketing we recommend <a href=\"https://mailchimp.com/\">Mailchimp</a>. There are fewer settings which make it easier to get started.</p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full\"><img loading=\"lazy\" width=\"311\" height=\"162\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/yoast-seo-plugin.png\" alt=\"Yoast SEO Plugin\" class=\"wp-image-383629\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/yoast-seo-plugin.png 311w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/yoast-seo-plugin-300x156.png 300w\" sizes=\"(max-width: 311px) 100vw, 311px\" /></figure></div>\n\n\n\n<h4><a href=\"https://yoast.com/wordpress/plugins/seo/\">Yoast SEO Premium</a> — $89 / year</h4>\n\n\n\n<p>Most membership sites have public facing content. And what’s great about public content is that it can surface organically in search engines like Google. And if you post enough content it can be a marketing strategy to grow your membership.</p>\n\n\n\n<p>Yoast SEO helps you with this. There’s a <a href=\"https://wordpress.org/plugins/wordpress-seo/\">free version on WordPress.org</a> that we recommend for just about any site. But there’s also the premium version which has a few bonus features that are incredibly useful. I personally enjoy that <a href=\"https://yoast.com/features/redirect-manager/\">Yoast SEO premium automatically creates 301 redirects when I delete a page</a> and that&#8217;s just one feature.</p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full\"><img loading=\"lazy\" width=\"200\" height=\"200\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/elementor-plugin.png\" alt=\"\" class=\"wp-image-383632\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/elementor-plugin.png 200w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/elementor-plugin-150x150.png 150w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/elementor-plugin-80x80.png 80w\" sizes=\"(max-width: 200px) 100vw, 200px\" /></figure></div>\n\n\n\n<h4><a href=\"https://elementor.com/\">Elementor</a> — $50/year</h4>\n\n\n\n<p>If you’re using WordPress right now hopefully you’ve played with the new Gutenberg block editor. It’s been out for a few years now and many plugins are creating blocks for Gutenberg which makes it easier &amp; more powerful.</p>\n\n\n\n<p>While we have these new blocks it’s still not super easy to create a layout. That’s what full page builders are for and Elementor is one of the best. If you want to create columns, tables, or landing pages page builders like Elementor are fantastic. You can save hours of manual coding and you don’t have to write a line of code. It’s all drag and drop.</p>\n\n\n\n<p>PMPro even offers native support to <a href=\"https://www.paidmembershipspro.com/documentation/compatibility/page-builders/elementor/\">protect content created via Elementor</a>.</p>\n\n\n\n<p>You can get started with their free version but we think after trying it you&#8217;ll want to upgrade (especially with Black Friday pricing).</p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full\"><img loading=\"lazy\" width=\"225\" height=\"225\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/liquid-web-hosting.png\" alt=\"\" class=\"wp-image-383634\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/liquid-web-hosting.png 225w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/liquid-web-hosting-150x150.png 150w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/liquid-web-hosting-80x80.png 80w\" sizes=\"(max-width: 225px) 100vw, 225px\" /></figure></div>\n\n\n\n<h4 id=\"h-liquid-web\">Liquid Web</h4>\n\n\n\n<p>A Mustang is cool right? What about a mustang that only goes 5 miles per hour (mph)? Less cool right?</p>\n\n\n\n<p>Your website is the same thing. You can create the best content but if your website takes 10 seconds to load you can bet most people will abandon your site before it’s done loading.</p>\n\n\n\n<p>That’s why we recommend good hosting. We’re a big fan of <a href=\"https://nexcess.pxf.io/c/231535/956693/12206\">Managed WordPress Hosting from Nexcess</a> (a Liquid Web brand), who do an excellent job making sure your site is fast.</p>\n\n\n\n<div class=\"clear\"></div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full\"><img loading=\"lazy\" width=\"225\" height=\"225\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/last-pass-logo.png\" alt=\"Last Pass\" class=\"wp-image-383635\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/last-pass-logo.png 225w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/last-pass-logo-150x150.png 150w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/last-pass-logo-80x80.png 80w\" sizes=\"(max-width: 225px) 100vw, 225px\" /></figure></div>\n\n\n\n<h4 id=\"h-lastpass-onepass\">LastPass / OnePass <img src=\"https://s.w.org/images/core/emoji/13.1.0/72x72/1f512.png\" alt=\"?\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /></h4>\n\n\n\n<p id=\"h-as-a-website-owner-you-might-be-surprised-how-many-accounts-you-need\">As a website owner you might be surprised how many accounts you need:</p>\n\n\n\n<ul><li>Payment gateway(s)</li><li>Newsletter services</li><li>Hosting</li><li>And a billion websites</li></ul>\n\n\n\n<p>And if you reuse your password one any site and that site gets hacked your other accounts are now vultnerable. It’s no longer <em>if </em>a website gets hacked but <em>when</em>. That’s why we strongly recommend password managers. There are two options:</p>\n\n\n\n<ul><li><a href=\"https://www.lastpass.com/\">LastPass</a> (in your browser)</li><li><a href=\"https://1password.com/\">1Password</a> (for Mac)&nbsp;&nbsp;</li></ul>\n\n\n\n<p>They let you enter one password which unlocks your vault which can be used on all of your websites. They’re much more secure than reusing passwords and will even alert you when one of your passwords is revealed on the dark web.</p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-thumbnail\"><img loading=\"lazy\" width=\"150\" height=\"150\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/if-so-logo-150x150.jpg\" alt=\"\" class=\"wp-image-384130\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/if-so-logo-150x150.jpg 150w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/if-so-logo-300x300.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/if-so-logo-80x80.jpg 80w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/if-so-logo.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" /></figure></div>\n\n\n\n<h4><a href=\"https://www.if-so.com/\">If-So</a> Personalization</h4>\n\n\n\n<p>Once you start getting members on your site it can be helpful to write one piece of content and personalize it based on a number of factors including membership level, time of day, where people are coming from, and how many times they&#8217;ve seen your content.</p>\n\n\n\n<p>They have a very generous free plan. The only minor drawback to it is that you&#8217;re limited to 250 geo-location requests a month. </p>\n\n\n\n<p>All of their plans are <strong>35% off for Black Friday</strong>.</p>\n\n\n\n<p>  </p>\n\n\n\n<h3 id=\"h-misc-tech\">Misc Tech</h3>\n\n\n\n<p>Okay. We covered some software that’s useful for membership site owners. Let’s talk about tech that’s not software. There’s a lot of cool pieces of technology that make working from home or just your personal life easier.</p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full\"><img loading=\"lazy\" width=\"225\" height=\"225\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/air-tag.png\" alt=\"\" class=\"wp-image-383637\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/air-tag.png 225w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/air-tag-150x150.png 150w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/air-tag-80x80.png 80w\" sizes=\"(max-width: 225px) 100vw, 225px\" /></figure></div>\n\n\n\n<h4 id=\"h-airtags-29\"><a href=\"https://www.apple.com/shop/buy-airtag/airtag/1-pack\">AirTags</a> — $29</h4>\n\n\n\n<p>Apple AirTags are a small and simple way to track belongings that are important to you. You can easily hide an AirTag in your luggage when traveling <img src=\"https://s.w.org/images/core/emoji/13.1.0/72x72/2708.png\" alt=\"✈\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" />, slide one onto your dog’s collar or even use it to track your wallet if that tends to go missing.&nbsp;</p>\n\n\n\n<p>My wife loses everything so I picked up a two-pack and one goes in her bag at all times.</p>\n\n\n\n<div class=\"clear\"></div>\n\n\n\n<h4 id=\"h-synology-2-bay-storage-nas-170\"><a href=\"https://www.officedepot.com/a/products/6674075/Synology-DiskStation-DS220J-SANNAS-Storage-System/\">Synology 2 Bay Storage NAS</a> — $170</h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full\"><img loading=\"lazy\" width=\"300\" height=\"168\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/synology.png\" alt=\"\" class=\"wp-image-383639\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/synology.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/synology-128x72.png 128w\" sizes=\"(max-width: 300px) 100vw, 300px\" /></figure></div>\n\n\n\n<p>If you are looking for a way to keep your data backed up (and you always should!), consider Synology paired with hard drives. This is an excellent private cloud that you can use for personal or business.&nbsp;</p>\n\n\n\n<p>Related: <a href=\"https://www.paidmembershipspro.com/set-up-a-data-backup-process-for-your-wordpress-membership-site/\">How to Set up a Data Backup Process for your WordPress Membership Site</a></p>\n\n\n\n<div class=\"clear\"></div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-medium\"><img loading=\"lazy\" width=\"300\" height=\"130\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/azio-keyboard-300x130.png\" alt=\"\" class=\"wp-image-383640\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/azio-keyboard-300x130.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/azio-keyboard.png 491w\" sizes=\"(max-width: 300px) 100vw, 300px\" /></figure></div>\n\n\n\n<h4 id=\"h-azio-kb510w-keyboard\">Azio KB510W Keyboard</h4>\n\n\n\n<p>If you are in the market for a new wireless keyboard, this may be the one for you. This keyboard has large print keys and a backlight for easy visibility.</p>\n\n\n\n<div class=\"clear\"></div>\n\n\n\n<h4 id=\"h-apple-magic-keyboard-mouse-or-trackpad-combo-140\"><a href=\"https://www.amazon.com/Apple-Wireless-Keyboard-MLA22LL-Bluetooth/dp/B01N59VJED/ref=sr_1_15\">Apple Magic Keyboard/Mouse</a> or <a href=\"https://www.amazon.com/Apple-Magic-Trackpad-Wireless-Rechargable/dp/B09BRG3MZ2/ref=sr_1_5\">Trackpad</a> Combo — $140</h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-medium\"><img loading=\"lazy\" width=\"300\" height=\"214\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/apple-wireless-keyboard-300x214.jpg\" alt=\"\" class=\"wp-image-383641\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/apple-wireless-keyboard-300x214.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/apple-wireless-keyboard-1024x730.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/apple-wireless-keyboard-1536x1096.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/apple-wireless-keyboard-1170x835.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/apple-wireless-keyboard.jpg 1999w\" sizes=\"(max-width: 300px) 100vw, 300px\" /></figure></div>\n\n\n\n<p>Or if you are an Apple person, the Magic Keyboard in combination with either the Magic Mouse or Trackpad can be excellent for your work space. </p>\n\n\n\n<p>Sam uses both the keyboard and trackpad so her MacBook Air can be at an even level with her second monitor. And it keeps her desk pretty clean. <img src=\"https://s.w.org/images/core/emoji/13.1.0/72x72/1f44c.png\" alt=\"?\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /></p>\n\n\n\n<h3 id=\"h-podcasting-online-video\">Podcasting &amp; Online Video</h3>\n\n\n\n<p>Maybe we’re still jazzed from our <a href=\"https://www.paidmembershipspro.com/new-castos-private-podcasting/\">partnership announcement with Castos</a> but we’re still super excited about podcasting and videos. Several team members have their own podcasts and it’s a fantastic channel to market your business or enjoy your hobby. <a href=\"https://www.strangerstudios.com/podcast-archives/\">Jason &amp; Kim talk business</a> and <a href=\"https://indieboardgamedesigners.com/\">Patrick talks board game design</a>. Yes I’m a nerd. <img src=\"https://s.w.org/images/core/emoji/13.1.0/72x72/1f44b.png\" alt=\"?\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /></p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-medium\"><img loading=\"lazy\" width=\"300\" height=\"300\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/blue-yeti-x-microphone-300x300.png\" alt=\"Blue Yeti Microphone\" class=\"wp-image-383644\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/blue-yeti-x-microphone-300x300.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/blue-yeti-x-microphone-150x150.png 150w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/blue-yeti-x-microphone-80x80.png 80w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/blue-yeti-x-microphone.png 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" /></figure></div>\n\n\n\n<h4><a href=\"https://www.bhphotovideo.com/c/product/1503523-REG/blue_988_000105_yeti_x_usb_microphone.html\">Blue Yeti X Microphone</a> — $140</h4>\n\n\n\n<p>The fastest thing to make me stop listening to a podcast or video is bad audio. If I can&#8217;t hear the speaker or if I hear them but it&#8217;s also picking up every other sound in the background I&#8217;d rather find some other content.</p>\n\n\n\n<p>Upgrade from the built-in microphone in your computer. Blue Yeti makes high quality product and this microphone in particular is excellent for podcasting. </p>\n\n\n\n<p>You have the ability to fine tune your sound right on your desktop for easy control. And for a little fun, you can change the LED color on the microphone to match your brand.</p>\n\n\n\n<div class=\"clear\"></div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-medium\"><img loading=\"lazy\" width=\"293\" height=\"300\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/video-lighting-kit-293x300.png\" alt=\"\" class=\"wp-image-383645\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/video-lighting-kit-293x300.png 293w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/video-lighting-kit.png 932w\" sizes=\"(max-width: 293px) 100vw, 293px\" /></figure></div>\n\n\n\n<h4><a href=\"https://www.amazon.com/dp/B07S5BKBW1/ref=as_li_ss_tl\">GVM RGB LED Video Lighting Kit</a> — $350&nbsp;</h4>\n\n\n\n<p>Is your lighting in your work space not the best for podcasting or video conferencing? Here is a solution for you. These lights are easy to set up with multiple settings to control exactly how you would like your lighting to be.&nbsp;</p>\n\n\n\n<div class=\"clear\"></div>\n\n\n\n<h2 id=\"h-business-books\">Business Books</h2>\n\n\n\n<p>Mistakes are just a fast way of learning is one of my favorite quotes. And it’s very true in business. Try changing your pricing and see what happens. You’ll learn a lot more than reading a white paper about pricing.</p>\n\n\n\n<p>What I love about business books is that I can learn from <em>other people’s</em> mistakes. If I even learn one or two items to <em>not</em> do they’re worth it. These are some of my favorite business books:</p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full\"><img loading=\"lazy\" width=\"186\" height=\"271\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/ask-gary-vee-book.png\" alt=\"\" class=\"wp-image-383647\"/></figure></div>\n\n\n\n<h4><a href=\"https://www.barnesandnoble.com/w/askgaryvee-gary-vaynerchuk/1122825557\">#AskGaryVee: One Entrepreneur&#8217;s Take on Leadership, Social Media, and Self-Awareness Hardcover by Gary Vaynerchuk</a> — $12</h4>\n\n\n\n<p>A lot of incredible advice from Gary Vee. The book bounces all over the place, it covers a ton of different social media channels, and is interesting because it connects business goals to social media. </p>\n\n\n\n<p>The audio book <img src=\"https://s.w.org/images/core/emoji/13.1.0/72x72/1f3a7.png\" alt=\"?\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> has a bunch of bonus content and some extra thoughts from Gary Vee so if you like Gary Vee you should listen to him read his own book and comment as he goes. <img src=\"https://s.w.org/images/core/emoji/13.1.0/72x72/1f31f.png\" alt=\"?\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /></p>\n\n\n\n<div class=\"clear\"></div>\n\n\n\n<h4><a href=\"https://www.amazon.com/Good-Great-Some-Companies-Others-ebook/dp/B0058DRUV6/\">Good to Great: Why Some Companies Make the Leap&#8230;and Others Don&#8217;t Book by Jim Collins</a> — $15</h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full\"><img loading=\"lazy\" width=\"225\" height=\"225\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/good-to-great-book.png\" alt=\"\" class=\"wp-image-383648\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/good-to-great-book.png 225w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/good-to-great-book-150x150.png 150w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/good-to-great-book-80x80.png 80w\" sizes=\"(max-width: 225px) 100vw, 225px\" /></figure></div>\n\n\n\n<p>There are thousands of good companies. There are few great companies. This book dives into what the great companies are, how they define them, and most importantly what they do that makes them great.</p>\n\n\n\n<div class=\"clear\"></div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full\"><img loading=\"lazy\" width=\"275\" height=\"183\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/start-with-why.png\" alt=\"\" class=\"wp-image-383649\"/></figure></div>\n\n\n\n<h4><a href=\"https://www.goodreads.com/book/show/7108725-start-with-why\">Start With Why by Simon Sinek</a> — $15</h4>\n\n\n\n<p>Perhaps you’ve seen <a href=\"https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en\">Simon Sinek’s Golden Circle TED Talk</a>. He makes the case that starting with “why” is one of the best things you can do for your business. Be intentional and you’ll often get farther than people who do things just because it makes money.</p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full\"><img loading=\"lazy\" width=\"175\" height=\"287\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/4-hour-workweek-book.png\" alt=\"\" class=\"wp-image-383650\"/></figure></div>\n\n\n\n<h4><a href=\"https://www.amazon.com/4-Hour-Workweek-Anywhere-Expanded-Updated/dp/B0031KN6T8/\">The 4-Hour Workweek Book by Tim Ferriss</a> — $12</h4>\n\n\n\n<p>This is a classic book about entrepreneurship and it opened my eyes to some of the possibilities. Realize that you can be the bottleneck in your own business. Work smart instead of work hard. Membership businesses can be a business you can run on a few hours a week if you know how to outsource work and only work on the most important tasks.</p>\n\n\n\n<div class=\"clear\"></div>\n\n\n\n<h2 id=\"h-work-from-home-favs\">Work from Home Favs</h2>\n\n\n\n<h4><a href=\"https://blog.bigorangeheart.org/2021/11/color-my-heart-orange-our-first-ever-coloring-book/\">&#8220;Color My Orange Heart&#8221; Coloring Book</a> — $9.99</h4>\n\n\n\n<div class=\"wp-block-image box-shadow\"><figure class=\"alignright size-medium\"><img loading=\"lazy\" width=\"232\" height=\"300\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/Color-My-Orange-Heart-Coloring-Book-232x300.jpg\" alt=\"Color My Orange Heart Coloring Book\" class=\"wp-image-383788\" title=\"\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/Color-My-Orange-Heart-Coloring-Book-232x300.jpg 232w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/Color-My-Orange-Heart-Coloring-Book-791x1024.jpg 791w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/Color-My-Orange-Heart-Coloring-Book-927x1200.jpg 927w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/Color-My-Orange-Heart-Coloring-Book.jpg 1000w\" sizes=\"(max-width: 232px) 100vw, 232px\" /></figure></div>\n\n\n\n<p>Available now through Amazon (Prime!), this all-ages coloring book provides a moment of mindfulness to the recipient while also supporting the wider mission of Big Orange Heart.</p>\n\n\n\n<p><a href=\"https://www.bigorangeheart.org\">Big Orange Heart</a> is a non-profit organization dedicated to delivering free mental health and wellbeing support to remote working communities. All profits go directly to the charity.</p>\n\n\n\n<p>This gift is a true win-win.</p>\n\n\n\n<div class=\"clear\"></div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-medium\"><img loading=\"lazy\" width=\"300\" height=\"300\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/image21-300x300.png\" alt=\"\" class=\"wp-image-383651\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/image21-300x300.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/image21-150x150.png 150w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/image21-80x80.png 80w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/image21.png 515w\" sizes=\"(max-width: 300px) 100vw, 300px\" /></figure></div>\n\n\n\n<h4><a href=\"https://www.bedbathandbeyond.com/store/product/grosche-zurich-french-press-in-black/3245310\">Grosche Zurich 8-Cup French Press</a></h4>\n\n\n\n<p>Ahhhh a fresh, hot cup of coffee perfectly brewed. I don&#8217;t function without at least 1 cup of coffee. Most days I have 2-3. <img src=\"https://s.w.org/images/core/emoji/13.1.0/72x72/1f648.png\" alt=\"?\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /></p>\n\n\n\n<p>A french press is the perfect way to prepare exactly however much coffee you would like without the hassle of using your full coffee maker. Or maybe you want a new fresher way to make your coffee. A french press is a great way to do that.</p>\n\n\n\n<div class=\"clear\"></div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-medium\"><img loading=\"lazy\" width=\"194\" height=\"300\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/bella-pro-series-tea-194x300.png\" alt=\"\" class=\"wp-image-383652\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/bella-pro-series-tea-194x300.png 194w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/bella-pro-series-tea.png 413w\" sizes=\"(max-width: 194px) 100vw, 194px\" /></figure></div>\n\n\n\n<h4><a href=\"https://www.bestbuy.com/site/bella-pro-series-pro-series-1-7l-electric-tea-maker-kettle-stainless-steel/6261439.p\">Bella Pro Series &#8211; Pro Series 1.7L Electric Tea Maker/Kettle</a></h4>\n\n\n\n<p>Not a coffee drinker? This electric kettle makes it easy to make a cup of tea. </p>\n\n\n\n<p>And if you&#8217;re a course creator I have a bonus suggestion. <a href=\"https://www.traditionalmedicinals.com/products/throat-coat-tea/\">Throat Coat tea</a> helps your voice when you&#8217;re recording your voice all day.&nbsp;</p>\n\n\n\n<div class=\"clear\"></div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-medium\"><img loading=\"lazy\" width=\"300\" height=\"300\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/posture-correction-300x300.png\" alt=\"\" class=\"wp-image-383653\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/posture-correction-300x300.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/posture-correction-1024x1024.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/posture-correction-150x150.png 150w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/posture-correction-80x80.png 80w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/posture-correction-1170x1170.png 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/posture-correction.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" /></figure></div>\n\n\n\n<h4>Comfy Brace Posture Corrector</h4>\n\n\n\n<p>Sitting at a desk all day can become painful for your back and bad for your posture. You can raise your screen to eye level which helps.</p>\n\n\n\n<p>You can also use a posture corrector to remind you that shoulders shouldn&#8217;t slump all the way forward.</p>\n\n\n\n<p>If you want to improve your posture, this brace can be a comfortable way to do that.&nbsp;</p>\n\n\n\n<div class=\"clear\"></div>\n\n\n\n<h4><a href=\"https://www.hatch.co/restore\">Sunrise Alarm Clock with White Noise</a> — $130</h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-medium\"><img loading=\"lazy\" width=\"300\" height=\"300\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/sunrise-alarm-clock-300x300.png\" alt=\"\" class=\"wp-image-383654\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/sunrise-alarm-clock-300x300.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/sunrise-alarm-clock-1024x1024.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/sunrise-alarm-clock-150x150.png 150w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/sunrise-alarm-clock-80x80.png 80w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/sunrise-alarm-clock.png 1074w\" sizes=\"(max-width: 300px) 100vw, 300px\" /></figure></div>\n\n\n\n<p>This alarm clock helps you naturally wake up by mimicking a sunrise. It can also help you go to sleep with white noise and mimicking a sunset. </p>\n\n\n\n<p>I had one of these a few years ago and I loved it. I only got rid of it when I got a new home with an east facing window. If you are one of those people that need the sun and you don&#8217;t have an east facing window a sunrise alarm clock is incredibly helpful.</p>\n\n\n\n<div class=\"clear\"></div>\n\n\n\n<h2 id=\"h-gaming\">Gaming</h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full\"><img loading=\"lazy\" width=\"318\" height=\"159\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/playstation-5.png\" alt=\"\" class=\"wp-image-383655\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/playstation-5.png 318w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/playstation-5-300x150.png 300w\" sizes=\"(max-width: 318px) 100vw, 318px\" /></figure></div>\n\n\n\n<h4><a href=\"https://direct.playstation.com/en-us/\">PlayStation 5</a></h4>\n\n\n\n<p>If you are a gamer, you usually always want the newest system out there. I know my partner does. PS5s are in high demand. So head over to the PlayStation site and signup to be able to purchase by Xmas.</p>\n\n\n\n<p>The PS5 itself will likely be expensive depending on where you buy it from but at least for Black Friday PS5 games are 50% off. <img src=\"https://s.w.org/images/core/emoji/13.1.0/72x72/1f911.png\" alt=\"?\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /></p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full\"><img loading=\"lazy\" width=\"275\" height=\"183\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/nintendo-switch.png\" alt=\"\" class=\"wp-image-383656\"/></figure></div>\n\n\n\n<h4><a href=\"https://www.nintendo.com/switch/\">Nintendo Switch</a> — $300</h4>\n\n\n\n<p>If you are like me, you may have played on the Nintendo Wii. The Switch is a HUGE upgrade to that! This hybrid game console is like no others and is excellent for a new kind of family fun!</p>\n\n\n\n<p>A few of our favorite games are: <a href=\"https://www.nintendo.com/games/detail/miitopia-switch/\">Miitopia</a> &amp; <a href=\"https://www.nintendo.com/games/detail/untitled-goose-game-switch/\">Untitled Goose Game</a>.</p>\n\n\n\n<h2>Wrap Up</h2>\n\n\n\n<p>We picked a few products from different categories that make us happy or more productive. If you have any other suggestions <a href=\"https://twitter.com/pmproplugin\">hit us up on Twitter</a> and we&#8217;ll share them.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:57:\"\n		\n		\n		\n		\n		\n				\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"Business Update 2020\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:56:\"https://www.paidmembershipspro.com/business-update-2020/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 17 Nov 2021 18:20:38 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:8:\"Business\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"https://www.paidmembershipspro.com/?p=383360\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:438:\"Note: This was originally posted on The Real Jason Coleman. I try to write these transparency reports every so often. You can find some previous transparency reports here: 2019 Transparency Report 2016 Transparency Report 2015 Transparency Report I wrote most of this down last year, but it’s taken a while to publish. The 2021 Transparency <a href=\"https://www.paidmembershipspro.com/business-update-2020/\" rel=\"nofollow\">(more...)</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Jason Coleman\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:16976:\"\n<p><em>Note: This was originally posted on <a href=\"https://therealjasoncoleman.com/2021/11/16/business-update-2020/\">The Real Jason Coleman</a>.</em></p>\n\n\n\n<p>I try to write these transparency reports every so often. You can find some previous transparency reports here:</p>\n\n\n\n<ul><li><a href=\"https://therealjasoncoleman.com/2020/03/05/pmpro-business-update/\">2019 Transparency Report</a></li><li><a href=\"https://www.paidmembershipspro.com/transparency-report-pmpro-plus-launch-update/\">2016 Transparency Report</a></li><li><a href=\"https://www.paidmembershipspro.com/transparency-report-this-is-how-much-weve-made-since-2012/\">2015 Transparency Report</a></li></ul>\n\n\n\n<p>I wrote most of this down last year, but it’s taken a while to publish. The 2021 Transparency Report should come out soon after this one.</p>\n\n\n\n\n\n\n\n<h2 id=\"h-the-covid-19-pandemic\">The COVID 19 Pandemic</h2>\n\n\n\n<p>In early 2020 the COVID 19 virus spread around the globe, causing a worldwide pandemic. With a global team, it was interesting to see different countries responding at different times and in different ways. As lockdowns started, a lot of our friends were off from work or shutting down their brick and mortar businesses. They were worried about being paid, earning income, finding money to pay their employees or their rent.</p>\n\n\n\n<p>It was odd for me that our life, and work life in particular, wasn’t changing that much.</p>\n\n\n\n<p>In many ways, things continued as usual. We all already worked from home. People were still buying membership software and building membership sites. In fact, there was more demand for our software and service as many organizations and businesses had a more urgent need to collect payment online.</p>\n\n\n\n<p>At the same time, we were all very distracted and impacted by the virus, the lockdown, kids at home, and just the general malaise that was happening around the world.</p>\n\n\n\n<p>Leading this team through COVID, from a business standpoint, was the greatest challenge I had yet as a CEO and business owner. I felt I really needed to step up and be there for my team.</p>\n\n\n\n<p>Early into the lockdown, another online business owner tweeted something along the lines of “this is the time to go on offense, double down, and hit those business goals”. I thought, are you crazy? It seemed like an insensitive thing to put out there while people were dying and many businesses were incapable of running at all, let alone going on offense. I replied “Nah. We’re on defense…”</p>\n\n\n\n<p>I learned that there was a time and place for subtweets. This is maybe minor in the context of a global pandemic that was spiraling out of control at a time when we had know idea how bad things would get, but it was a genuine lesson. That business owner was talking to his customers and motivating them in good faith and also looking to make a living himself. While I disagreed with his stance, instead of replying to the tweet, I could have tweeted it by myself. Maybe he would have seen it and followed up with me there, but it would have been more out of sight of his customers.</p>\n\n\n\n<p>In any case, we were on defense. Support was busy, about twice as many tickets as usual. We stopped our development and marketing cycles and all focused on supporting our customers and each other.</p>\n\n\n\n<p>New sales were double their pre-COVID levels. We were making a lot of money. But we didn’t use that money to go on offense in any way. Who knew what would happen going forward. We saved. We share a lot of that profit in a bonus that summer. The team deserved it more than ever.</p>\n\n\n\n<p>April and May of 2020 were especially busy and new sales slowed down a little bit, but not by too much. Instead of a 100% YoY increase each month, we were seeing a 50% YoY increase, which was still above our earlier targets and honestly our ability to handle.</p>\n\n\n\n<p>In the summer development cycle, we focused on improvements to our support system to allow our support engineers to be more efficient and better able to stay on top of their tickets. Later in the year, we standardized our processes around escalating tickets.</p>\n\n\n\n<p>Our support team did a remarkable job keeping up with things despite the chaos around them. Everyone on the team leveled up and supported not just our customers but each other.</p>\n\n\n\n<h2 id=\"h-new-hires\">New Hires</h2>\n\n\n\n<p>In the 2019 Transparency Report, I wrote “I’m hoping to pause at 12 employees working on PMPro,” and we stayed around that size. We hired a support engineer early in 2020 who has since grown into an important part of our dev team. We had another dev hire who didn’t make it out of the second trial phase. (We often run a 2 week and then 3 month trial for new hires.)</p>\n\n\n\n<p>With a few part timers coming and going, we generally stayed around 12-14 employees, including Kim and myself.</p>\n\n\n\n<h2 id=\"h-shape-up\">Shape Up</h2>\n\n\n\n<p>We continued to run&nbsp;<a href=\"https://basecamp.com/shapeup\">the Shape Up system</a>&nbsp;to manage our product development.</p>\n\n\n\n<p>The Shape Up system is useful for lots of teams, but was built specifically for Basecamp. We made some tweaks to make it work better for us. We tested different lengths of cycles and other variables to find a pace that fit our product and team.</p>\n\n\n\n<p>The 2 big differences between our company and Basecamp are (1) our product is open source and (2) our team is smaller with less defined roles.</p>\n\n\n\n<p>Because our software is open source, we can’t just push out intermediate work with the ability to change it later. Once it’s out in the wild, people are using it, and it becomes harder to refactor. To help with this, we do fewer cycles with longer time in between so we have time to properly launch things.</p>\n\n\n\n<p>Because our team is smaller, we all have “day jobs” within the business outside of development. All of us are involved in customer support, marketing, and handling day to day management of the platform and products. To help with this, we assume each resource is only 50% available for cycle work and basically double our estimates for how long things will take.</p>\n\n\n\n<p>We’ve settled into a nice schedule that looks like this:</p>\n\n\n\n<ul><li>We have 4 cycles per year, roughly one per quarter.</li><li>Cycles are 7 weeks long, with 6 weeks in between.</li><li>We added a floating “off” week for each person in the middle of the cycle. People either really take off or more often use that time to catch up on day to day responsibilities.</li><li>In between cycles we wrap things up for launching, work with marketing, and also focus on dangling day to day activities that were put off during the cycle.</li></ul>\n\n\n\n<p>Using the Shape Up system has helped us to prioritize our work and stay focused as a team. I know some other companies in the WordPress space are using Shape Up as well. I’m hoping to share some more specific details about how we use Shape Up in future posts and videos.</p>\n\n\n\n<h2 id=\"h-what-major-features-or-add-ons-did-we-push-out\">What major features or add ons did we push out?</h2>\n\n\n\n<p>In 2020, we finally launched our ow<strong>n frontend login and profile pages</strong>. People have often asked for or just expected this out of a membership plugin. Until recently, we would recommend a separate free plugin that did the job better than we could. When that plugin went premium, removing some of their features from the free plugin, we were further motivated to build our own versions of these features.</p>\n\n\n\n<p>We really embraced the task and worked to build a login and profile UX that works how we want it to. There are a lot of little touches we put into the UX to make things feel as seamless as possible… when configured properly and free of conflicts.</p>\n\n\n\n<p>WordPress logins are extremely confusing and prone to issues. So many other plugins, themes, and mu-plugins installed by hosts are interested in tweaking how the login works. Compatibility issues come up a lot. About half of the code in our /includes/compat/ folder is to help with login issues.</p>\n\n\n\n<p>We were already helping our customers with a lot of login issues. I knew that once we had our own login page, we would get a ton more support tickets related to login issues, and that has been true. We help our customers through those issues and whenever possible find ways to avoid the issues for other users. The nature of WP makes this an inevitable problem, so we’re working on a troubleshooting guide to address login issues on any WP site. This should be out by 2022.</p>\n\n\n\n<h2 id=\"h-we-put-stripe-connect-on-hold-but-it-s-coming-soon\">We put Stripe Connect on hold, but it’s coming soon.</h2>\n\n\n\n<p>Stripe Connect is a new way to interface with Stripe that “connects” your Stripe account more closely with Paid Memberships Pro. Among other things, this adds some security to the connection and gives us some greater ability to debug issues with your Stripe account.</p>\n\n\n\n<p>From a business perspective, the big motivating feature of using Stripe Connect is that we would have the ability to charge an additional % fee on top of each transaction. This, along with lots of encouragement from Stripe, is why almost every ecommerce plugin for WordPress uses Stripe Connect now.</p>\n\n\n\n<p>I believe that we deliver incredible value in our software and deserve to apply this fee to transactions. A lot of our resources go into maintaining our Stripe integration and the extra revenue helps with that.</p>\n\n\n\n<p>That said, I also believe that we must always put the needs of our users ahead of the needs of the business. I didn’t want to integrate with Stripe Connect just because we could make money from it. I needed the Stripe Connect integration to truly be better than the alternative of using your own “legacy” keys. It wasn’t. I felt like we were being pushed to implement Stripe Connect to make money for ourselves and some Stripe sales people. It didn’t feel like a decision in the interest of our users. Despite spending a lot of time developing the new integration and having it nearly complete, we didn’t launch the Stripe Connect feature in 2020.</p>\n\n\n\n<p><em>I’m actually editing this in 2021. This past August we DID launch Stripe Connect. You’ll have to read my next transparency report to find out why I changed my mind.&nbsp;<a href=\"https://www.paidmembershipspro.com/gateway/stripe/#tab-fees\">There is some information on how PMPro uses Stripe Connect here.</a></em></p>\n\n\n\n<h2 id=\"h-other-product-updates\">Other Product Updates</h2>\n\n\n\n<p>We added&nbsp;<strong>digest emails</strong>&nbsp;that go out every day, week, or month and update you on how your membership site is going. Our motivation for this was to create something that would basically remind our users that PMPro is powering their website and helping them to grow. Digest emails were an opportunity to give useful information to our users while also keeping our PMPro brand in their minds.</p>\n\n\n\n<p>We got together to figure out what site owners would want to see in that email and have come up with something that I think works great. We also worked hard to avoid spamming our users and make it easy for them to control how often, if ever, they get that email. We don’t have tracking stats, but I expect most users appreciate that email. (Although, it can be a little depressing on sites that aren’t growing. That’s something we can work on as we iterate this feature.)</p>\n\n\n\n<p>We added&nbsp;<strong>REST API endpoints</strong>&nbsp;to the core PMPro plugin, which makes it easier to integrate PMPro with other services and apps.</p>\n\n\n\n<p>We launched a&nbsp;<a href=\"https://memberlitetheme.com/themes/memberlite-words/\"><strong>minimal “Words” theme for Memberlite</strong></a>. This is the theme I’m using on this very blog right now. It’s a great theme for a blog. We likely won’t be focusing on theme development for a while, as Gutenberg and block-based design has taken over WordPress, but we may work on specific child themes like this that work perfectly with PMPro.</p>\n\n\n\n<p>We launched&nbsp;<strong>Apple and Google Pay for Stripe</strong>. This work also prepared us for future Stripe and general checkout page updates. There is a lot more work to do here, but it’s nice to offer 2 of the most common and fastest payment methods to any PMPro site integrated with Stripe.</p>\n\n\n\n<p>Finally we launched a&nbsp;<strong>new notification system for PMPro</strong>&nbsp;inside of the WP dashboard. You will notice these as green bordered banners showing up on the PMPro settings pages asking you to review PMPro or consider an add on of ours. Banner and notification spam is a huge issue in WordPress, and we did our best to come up with something that wouldn’t add to that. I think we’ve done that, and I may do a future write up on how our notification system works so it might be adopted by others or we can learn how to improve it.</p>\n\n\n\n<h2 id=\"h-at-year-end-our-revenue-was-up-50-from-800k-in-2019-to-1-2m-in-2020\">At year end our revenue was up 50% from $800k in 2019 to $1.2m in 2020.</h2>\n\n\n\n<p>Revenue-wise, we had a phenomenal year, growing exactly 50%. Our profit margin was around 30%. We were happy to share much of this profit with our team in a second bonus in December.</p>\n\n\n\n<p>We attributed much of the rise in revenue to what we and others call the “COVID bump”. Staying connected through online membership sites became much more important in the world, and lots more folks were investing into their technology.</p>\n\n\n\n<p>It was hard to tell how much of our growth was from the bump or other growth initiatives we had. Based on what we heard from some other businesses, our YOY growth was a bit bigger than some other companies. So we must have been doing something else well.</p>\n\n\n\n<h2 id=\"h-we-stopped-giving-discounts-on-renewals\">We stopped giving discounts on renewals.</h2>\n\n\n\n<p>Before March 2020, we used to discount the second and recurring years of membership. So if someone paid $297 when they first checked out, they would only pay $197 in subsequent years. This was based on the idea that we generally don’t have to support existing members as much as new ones. Most of their support needs come in the first year.&nbsp;<a href=\"https://www.paidmembershipspro.com/front-load-membership-pricing-double-revenues/\">Having a lower renewal price that more closely matches the perception of value provided will help with retention and can help you to make more money overall.</a></p>\n\n\n\n<p>This pricing structure wasn’t optimal for us. We were fielding a lot of support queries from people who were confused about the discount they were getting. “I thought this was $297? Why did I pay $297 last year if it’s only $197.” In the minds of our customers, they weren’t paying extra for extra support in year one. They were paying for PMPro and the support is just expected to be part of that. They didn’t see our discount as a discount on the second year, it seemed like a tax on the first year.</p>\n\n\n\n<p>So we decided to run an experiment. Let’s remove the renewal discounts and see what happens. A few more people cancelled in year 2 for sure, but it wasn’t enough to cancel out the extra revenue from charging 50% more on all recurring members. Our pricing is already fair. We run regular sales for folks who can’t afford full price. All in all, this change in policy probably accounts for a 15% rise in revenue.</p>\n\n\n\n<h2 id=\"h-we-tried-to-launch-sitewide-sales-again-and-it-didn-t-go-so-well\">We tried to launch Sitewide Sales again and it didn’t go so well.</h2>\n\n\n\n<p>Another big initiative for 2020 was to launch the&nbsp;<a href=\"https://sitewidesales.com/\">Sitewide Sales plugin</a>, which was spun off from a PMPro Add On the year before. The launch did not go so well. We sold only a handful of licenses and haven’t gained much usage outside of the folks who were already using it with PMPro. To really grow, we need WooCommerce sites to use the plugin.</p>\n\n\n\n<p>I think we have a good product here, but we’re struggling to position it and find product-market-fit. Over the summer in 2020, I offered to give away the plugin for free and even set it up for folks all free of charge. I had no takers. Not a single one. I used to charge at least $300/hour for my consulting, and now I can’t even give it away for free.</p>\n\n\n\n<p>It has been tough to focus on Sitewide Sales when there is so much we can do to shift the needle with our core PMPro product, but we have some ideas and will try again in 2021.</p>\n\n\n\n<h2 id=\"h-in-summary\">In Summary</h2>\n\n\n\n<p>It was a long year, and a challenging year in so many ways. Despite not being able to meet up in person, our team has grown closer together over this year. We’re working better than ever. I’m proud of the work we are doing and the impact our software has on so many people’s lives.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:57:\"\n		\n		\n		\n		\n		\n				\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:18:\"PMPro Update 2.6.5\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:54:\"https://www.paidmembershipspro.com/pmpro-update-2-6-5/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 12 Nov 2021 18:28:28 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Release Notes\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"https://www.paidmembershipspro.com/?p=382446\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:407:\"Version 2.6.5 of Paid Memberships Pro is out with a handful of bug fixes. These bugs have the potential to hinder sales, so be sure to upgrade. This update also includes a security fix that should be applied to keep your site safe. We don&#8217;t believe this vulnerability was being actively exploited, but it is <a href=\"https://www.paidmembershipspro.com/pmpro-update-2-6-5/\" rel=\"nofollow\">(more...)</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Jason Coleman\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:1827:\"\n<p>Version 2.6.5 of Paid Memberships Pro is out with a handful of bug fixes. These bugs have the potential to hinder sales, so be sure to upgrade.</p>\n\n\n\n<p>This update also includes a security fix that should be applied to keep your site safe. We don&#8217;t believe this vulnerability was being actively exploited, but it is good to fix it anyway. Thanks to Victor Garcia for his responsible disclosure of this issue.</p>\n\n\n\n\n\n\n\n<p>Please update Paid Memberships Pro from the plugins page of your WordPress dashboard. You can also get the&nbsp;<a href=\"http://downloads.wordpress.org/plugin/paid-memberships-pro.zip\">latest version of PMPro here</a>&nbsp;or&nbsp;<a href=\"http://downloads.wordpress.org/plugin/paid-memberships-pro.2.6.5zip\">version 2.6.5 specifically here</a>.</p>\n\n\n\n<h2 id=\"h-the-full-list-of-updates-is-below\">The full list of updates is below.</h2>\n\n\n\n<ul><li><strong>ENHANCEMENT:</strong> Introduced new action <code><a href=\"https://www.paidmembershipspro.com/hook/pmpro_before_commit_express_checkout/\">pmpro_before_commit_express_checkout</a></code> to allow additional changes after an order has been saved but before sending customer to PayPal Express checkout.</li><li><strong>BUG FIX/ENHANCEMENT:</strong> Added login compatibility for Jetpack WordPress.com SSO when using the PMPro login page.</li><li><strong>BUG FIX:</strong> Fixed PHP notices from status headers when server protocol information is unavailable.</li><li><strong>BUG FIX:</strong> Fixed metadata compatibility for membership levels and orders when calling <code>get_pmpro_membership_level_meta()</code> and <code>get_pmpro_membership_order_meta()</code> so they support getting all meta values for all keys.</li><li><strong>BUG FIX:</strong> Escape all Webhook communication debug output coming from gateways.</li></ul>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:60:\"How to Use Gift Memberships to Grow your Membership Business\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:70:\"https://www.paidmembershipspro.com/how-to-use-gift-memberships-add-on/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 10 Nov 2021 16:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:7:\"Add Ons\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:15:\"gift membership\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"https://www.paidmembershipspro.com/?p=381704\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:417:\"A membership is a great business model that empowers you to create recurring revenue. But if you want to increase that revenue, you need more members. If your first thought is that you need to double down on your marketing efforts to make that happen, stop right there.&#160; You don’t have to add more to <a href=\"https://www.paidmembershipspro.com/how-to-use-gift-memberships-add-on/\" rel=\"nofollow\">(more...)</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Patrick Rauland\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:11657:\"\n<p>A membership is a great business model that empowers you to create recurring revenue. But if you want to increase that revenue, you need more members. If your first thought is that you need to double down on your marketing efforts to make that happen, stop right there.&nbsp;</p>\n\n\n\n<p>You don’t have to add more to your plate and sacrifice time that would be better spent on engaging with your existing members. That is even more true when considering that <a href=\"https://mailchimp.com/marketing-glossary/customer-acquisition-cost/\">customer acquisition costs</a> (CAC) can be very high. It can <a href=\"https://www.invespcro.com/blog/customer-acquisition-retention/\">cost five times as much</a> to acquire a new customer rather than keep an existing one.&nbsp;</p>\n\n\n\n<p>As such, it’s a better idea to see if your existing customers are interested in buying a gift for someone else before trying to find new customers. To assist with this, you can use gift memberships to let people give the gift of membership to their friends and family members.</p>\n\n\n\n<p>Memberships are growing in popularity as gifts for your loved ones. However, not all software makes it easy to gift memberships to others.&nbsp;</p>\n\n\n\n<p>In this post, we’ll explain gift memberships, talk about the best practices for gifting a membership and share practical tips for converting gift recipients to regular subscribers.&nbsp;</p>\n\n\n\n<img width=\"744\" height=\"372\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/gift-memberships-drive-new-business-banner-1024x512.jpeg\" class=\"attachment-large size-large wp-post-image\" alt=\"Gift Memberships Drive New Business Banner\" loading=\"lazy\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/gift-memberships-drive-new-business-banner-1024x512.jpeg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/gift-memberships-drive-new-business-banner-300x150.jpeg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/gift-memberships-drive-new-business-banner.jpeg 1120w\" sizes=\"(max-width: 744px) 100vw, 744px\" />\n\n\n\n<ul><li><a href=\"#h-defining-gift-membership\">Defining Gift Membership</a></li><li><a href=\"#h-best-practices-for-offering-a-membership-gift\">Best Practices for Giving a Membership Gift</a></li><li><a href=\"#h-how-to-convert-gift-recipients-to-regular-members\">How to Convert Gift Membership Recipients to Regular Subscribers</a></li><li><a href=\"#h-final-thoughts-gift-memberships-drive-new-business-to-your-website\">Final Thoughts: Gift Memberships Drive New Business to Your Website</a></li></ul>\n\n\n\n<h2 id=\"h-defining-gift-membership\">Defining Gift Membership</h2>\n\n\n\n<p>A gift membership is when someone gives a subscription gift to another person.&nbsp;</p>\n\n\n\n<p>That lets the gift recipient experience what your membership has to offer in a risk-free way and allows them to continue paying for it once the duration of the online gift subscription ends.&nbsp;</p>\n\n\n\n<p>The gift-giver can be one of your members or customers and clients that worked with you in the past. They don’t necessarily have to have invested in your membership themselves.&nbsp;</p>\n\n\n\n<h3 id=\"h-how-to-set-up-gift-memberships-on-your-membership-site\">How to Set up Gift Memberships on Your Membership Site</h3>\n\n\n\n<p>You can easily set up gift memberships on your membership site with the <a href=\"https://www.paidmembershipspro.com/add-ons/pmpro-gift-levels/\">Gift Membership Add On</a> for Paid Memberships Pro. &nbsp;</p>\n\n\n\n<p>When a customer checks out with a gift the Add On will generate a unique gift code for the recipient that allows them to claim their membership account. You can also set an expiration date for the level selected as the gift.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"364\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/gift-membership-add-on-pmpro-1024x364.png\" alt=\"Gift Membership Add On for Paid Memberships Pro\" class=\"wp-image-381708\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/gift-membership-add-on-pmpro-1024x364.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/gift-membership-add-on-pmpro-300x107.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/gift-membership-add-on-pmpro-1170x416.png 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/gift-membership-add-on-pmpro.png 1218w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<p>It’s worth mentioning that users who purchase gift certificates will not be given a membership level on your site, but they can see a history of gift purchases, and they can purchase as many gift codes as they want.</p>\n\n\n\n<h3 id=\"h-the-best-time-to-offer-membership-or-subscription-gifts\">The Best Time to Offer Membership or Subscription Gifts</h3>\n\n\n\n<p>While no rule states that gift memberships have to be gifted at a specific time, pairing it with a theme often yields positive results. For example, the holidays are a great time to gift a subscription.&nbsp;</p>\n\n\n\n<p>Another opportunity to provide a gift card membership is any special occasion for the person on the receiving end. That can be their anniversary, a birthday, or any other day with special meaning.&nbsp;</p>\n\n\n\n<h3 id=\"h-why-you-should-offer-gifting-for-memberships\">Why You Should Offer Gifting for Memberships</h3>\n\n\n\n<p>Gift memberships can work well if you want to grow your membership site. Promoting gifting allows you to get new members in without doing all of the promotion to find new customers yourself.</p>\n\n\n\n<p><a href=\"https://www.businessinsider.com/subscription-gifts\">Subscriptions and memberships also make excellent gifts</a> as they can offer great value for the cost. They are easy to organize and make the perfect gift for people who seem to have everything. They also are easy to fulfill, so you don’t have to worry about your gifts getting delayed.</p>\n\n\n\n<p>Another perk of gifting a membership is that the excitement associated with a membership can last longer than the initial excitement of opening a physical gift.&nbsp;</p>\n\n\n\n<p>Compare getting your favorite box of chocolates only on your birthday versus getting your favorite chocolates at the beginning of each month. The same applies to myriad other membership benefits.&nbsp;</p>\n\n\n\n<h2 id=\"h-best-practices-for-offering-a-membership-gift\">Best Practices for Offering a Membership Gift</h2>\n\n\n\n<p>Now that we’ve covered what gift membership is and why you should promote them, let’s discuss best practices for offering a membership gift and how to relay the membership benefits you offer.&nbsp;</p>\n\n\n\n<ul><li><strong>Offer various subscription levels as gift options</strong> — Don’t limit gift memberships to only one membership tier. Instead, give your members more options to choose from.&nbsp;</li><li><strong>Create a gift code</strong> — This allows the recipient to set up their account and enter their billing information. They can easily continue their membership when the gifted membership expires.&nbsp;</li><li><strong>Allow users to buy multiple gifts</strong> — Keep in mind that some holiday shoppers like to buy the same present for everyone.&nbsp;</li><li><strong>Be clear what happens when the gift expires </strong>— Let the gift recipients know what they can expect when the subscription ends. Will their membership automatically renew? If your membership revolves around digital products, do they keep access to lessons and materials shared? How can they renew their membership with their payment details?</li><li><strong>Make the gifting process easy</strong> — don’t make your members and visitors jump through hoops to buy and gift the membership.&nbsp;</li></ul>\n\n\n\n<p>Our <a href=\"https://www.paidmembershipspro.com/add-ons/pmpro-gift-levels/\">Gift Membership Add On</a> can help you set up gift memberships on your website easily. Note that you will need a Plus plan to activate the Add On by going to the <strong>Memberships &gt; </strong><a href=\"https://www.paidmembershipspro.com/add-ons/\"><strong>Add Ons</strong></a> page in the WordPress admin.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1000\" height=\"56\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/activate-add-on-wordpress-plugin.png\" alt=\"Activating the Gift Membership Add On\" class=\"wp-image-381709\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/activate-add-on-wordpress-plugin.png 1000w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/activate-add-on-wordpress-plugin-300x17.png 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" /></figure>\n\n\n\n<p>Then, go to <strong>Memberships &gt; Settings &gt; Levels </strong>to create and manage gift membership levels. Create a membership level like usual and then scroll down and check the box to allow guests to purchase as a gift.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1000\" height=\"101\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/setup-membership-gift-levels.png\" alt=\"Setting up membership levels\" class=\"wp-image-381710\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/setup-membership-gift-levels.png 1000w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/setup-membership-gift-levels-300x30.png 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" /></figure>\n\n\n\n<p>When you finish creating membership levels, make sure to modify the default messages sent by the system by going to <strong>Memberships &gt; Settings &gt; Email Templates</strong>.&nbsp;</p>\n\n\n\n<h2 id=\"h-how-to-convert-gift-recipients-to-regular-members\">How to Convert Gift Recipients to Regular Members</h2>\n\n\n\n<p>Gift memberships are a great way to get new members, but they aren’t guaranteed to convert to regular subscribers.&nbsp;</p>\n\n\n\n<p>Here are a few ideas to help you achieve that:&nbsp;</p>\n\n\n\n<ul><li>Add them to <a href=\"https://zapier.com/learn/email-marketing/drip-marketing-campaign/\">drip-email campaigns</a> that share useful information about the membership — how to get started, a tour of the membership portal/account area, and what’s included in the membership.</li><li>Send a personalized thank you <a href=\"https://www.paidmembershipspro.com/add-ons/pmpro-membership-card/\">membership card</a> or a welcome gift to their physical address.</li><li>Send gift recipients <a href=\"https://www.paidmembershipspro.com/send-membership-expiration-notices-30-60-90-days-prior/\">notices as their membership expiration date</a> approaches. Remind them that if they want to continue to have access, they’ll need to enter their payment information to pay a one-time fee. Don’t forget to also remind them of what they’ll lose once the membership expires.</li><li>Offer an exclusive discount code for the first month to remove the price objection and compel them to continue with the membership.</li><li>Lastly, give them the same VIP treatment as you do for regular members.&nbsp;</li></ul>\n\n\n\n<h2 id=\"h-final-thoughts-gift-memberships-drive-new-business-to-your-website\">Final Thoughts: Gift Memberships Drive New Business to Your Website</h2>\n\n\n\n<p>Offering Gift memberships is an excellent way to get new members for your site and generate more revenue without investing a ton of time into new marketing efforts. Convert your existing membership levels into gifts easily with the <a href=\"https://www.paidmembershipspro.com/add-ons/pmpro-gift-levels/\">Gift Membership Add On</a> for Paid Memberships Pro.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"Paid Memberships Pro Now Integrates Directly with Castos Private Podcasting\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:65:\"https://www.paidmembershipspro.com/new-castos-private-podcasting/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 09 Nov 2021 15:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:7:\"Add Ons\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:7:\"podcast\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"https://www.paidmembershipspro.com/?p=381251\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:435:\"Editor&#8217;s Note: This is a guest post from Craig over at Castos Never before has it been easier to make money in the creator economy.&#160; Whether you’re running an online course, an exclusive membership site, or a digital community there are more tools available to you as a creator now than ever before.&#160; The ability <a href=\"https://www.paidmembershipspro.com/new-castos-private-podcasting/\" rel=\"nofollow\">(more...)</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:10:\"PMPro Team\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:16487:\"\n<p><em>Editor&#8217;s Note: This is a guest post from Craig over at Castos</em></p>\n\n\n\n<p>Never before has it been easier to make money in the creator economy.&nbsp; Whether you’re running an online course, an exclusive membership site, or a digital community there are more tools available to you as a creator now than ever before.&nbsp;</p>\n\n\n\n<p>The ability for you to create unique, valuable content and charge real money for it is at the heart of what makes the creator economy tick.&nbsp; Here are just a few examples of a few people just like you who are making tens of thousands of dollars a month only selling access to their membership sites:&nbsp;</p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"890\" height=\"880\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/gold-country-yoga-teaser.png\" alt=\"Gold Country Yoga sells online yoga classes\" class=\"wp-image-381315\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/gold-country-yoga-teaser.png 890w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/gold-country-yoga-teaser-300x297.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/gold-country-yoga-teaser-80x80.png 80w\" sizes=\"(max-width: 890px) 100vw, 890px\" /><figcaption><a href=\"https://www.paidmembershipspro.com/gold-country-yoga-finds-membership-success/\">Gold Country Yoga</a> sells online yoga classes</figcaption></figure>\n</div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"990\" height=\"972\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/lucca-d-martial-arts-membership.png\" alt=\"OWOA Martial Arts sells courses to improve your martial arts\" class=\"wp-image-381387\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/lucca-d-martial-arts-membership.png 990w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/lucca-d-martial-arts-membership-300x295.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/lucca-d-martial-arts-membership-80x80.png 80w\" sizes=\"(max-width: 990px) 100vw, 990px\" /><figcaption><a href=\"https://www.paidmembershipspro.com/building-an-online-academy-for-martial-arts-with-paid-memberships-pro/\">OWOA Martial Arts</a> sells courses to improve your martial arts</figcaption></figure>\n</div>\n</div>\n\n\n\n<p>One of the most common forms of making money as a creator is to gate some of your content for it to be available only to select members on your website.&nbsp; These can be paid memberships or free ones, but the idea is that you are trading your valuable content for some form of commitment from your members. This commitment can be financial in the form of a monthly membership fee, or just their email address in order to access your content.&nbsp;</p>\n\n\n\n<p>Either way, you are choosing to put some of your valuable content in an area that only your members can access.&nbsp;&nbsp;</p>\n\n\n\n<p>And many times, it is those members who raise their virtual hands and say “We want more!”.&nbsp; More content, more insights, more behind the scenes info on what is going on in your world. It is this premium content, oftentimes driven by your audience, that makes the value of a membership site so compelling to your audience.</p>\n\n\n\n<img width=\"744\" height=\"372\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/pmpro-integrate-castos-private-podcasting-1024x512.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"New Integration for Castos Private Podcasting\" loading=\"lazy\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/pmpro-integrate-castos-private-podcasting-1024x512.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/pmpro-integrate-castos-private-podcasting-300x150.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/pmpro-integrate-castos-private-podcasting-1536x768.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/pmpro-integrate-castos-private-podcasting-2048x1024.jpg 2048w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/pmpro-integrate-castos-private-podcasting-1170x585.jpg 1170w\" sizes=\"(max-width: 744px) 100vw, 744px\" />\n\n\n\n<h2 id=\"h-importance-of-community-building\">Importance Of Community Building</h2>\n\n\n\n<p>No matter what you sell from courses to exercise videos a sense of community enhances membership sites.</p>\n\n\n\n<p>At first it may be you as the founder who is creating a lot of the content and driving the conversations within the community. This is natural because, after all, it is your community….to start with.&nbsp;</p>\n\n\n\n<p>But an interesting thing happens as your membership site gains this critical mass: members begin dialogues without your spurring them on. These are the most powerful forms of community engagement because they’re entirely community driven.&nbsp; No spurring on by you as the creator, these are organic, real discussions that community members are having about things that are truly important to them.&nbsp;&nbsp;</p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><em>“85% business owners believe their community positively impacts their business”</em></p><cite>Source: <a href=\"https://peerboard.com/resources/online-community-statistics\">PeerBoard</a></cite></blockquote>\n\n\n\n<p>If a community isn’t on your radar yet for your membership site it should be.&nbsp; Here are a few excellent resources on building out those membership communities.</p>\n\n\n\n<h3 id=\"h-it-s-all-about-connection\">It’s All About Connection</h3>\n\n\n\n<p>There is something that every membership site has in common. From the very largest, most successful to the fledgling ones that are just getting started; they provide a means of connection between members.&nbsp;&nbsp;</p>\n\n\n\n<p>It’s often not actually the extra blog post, the behind the scenes footage of how you create your YouTube videos, or the special training you may offer, but it’s the fact that on a very primal level your members feel that they belong to something special.</p>\n\n\n\n<p>And they do!&nbsp; Membership sites, more and more so every day, are the place where people congregate online to connect with like minded people.&nbsp; They can come there and be themselves. Whether that’s discussing the intricacies of orchids, playing some D&amp;D, or discussing online marketing, people just want a place where they feel comfortable being themselves, and can have a reciprocal relationship with like minded people.&nbsp;&nbsp;</p>\n\n\n\n<h2 id=\"h-how-podcasting-fits-in-with-your-membership-site\">How Podcasting Fits In With Your Membership Site</h2>\n\n\n\n<p>We’ve already talked about how membership sites are all about delivering unique content to your members and giving them a platform to connect with others, but the question is “How do you deliver that sense of connection”?&nbsp;&nbsp;</p>\n\n\n\n<p>The answer is different for everyone.&nbsp; For some it’s a video series, others it’s written content in the form of a blog or email series, and for some it’s podcast content.&nbsp;&nbsp;</p>\n\n\n\n<p><a href=\"https://www.paidmembershipspro.com/membership-site-podcasting-benefits/\">Podcasting is a great way to tell a story</a> and share that deep connection that so many are looking for.&nbsp;&nbsp;</p>\n\n\n\n<p>But for so long it’s been quite a bit of duct taping together various tools that don’t talk to each other well to deliver podcast content to your membership site.&nbsp;&nbsp;</p>\n\n\n\n<p>Great news is that’s all changing today with <a href=\"https://castos.com/integrations/paid-memberships-pro/\">Paid Memberships Pro integration with Castos</a>.</p>\n\n\n\n<p><a href=\"https://castos.com/\">Castos</a> is a leading podcast hosting and analytics platform that specializes in private podcasting.&nbsp;</p>\n\n\n\n<p>What is private podcasting you might say….glad you asked!</p>\n\n\n\n<h2 id=\"h-what-is-a-private-podcast\">What Is A Private Podcast?</h2>\n\n\n\n<p>Think of private podcasting exactly like you would a membership site, but in podcasting format. It’s a way to securely deliver audio content in the form of a podcast only to certain individuals.&nbsp; To put this in a membership context that means you could create a private podcast of bonus episodes for all customers with a certain membership level.</p>\n\n\n\n<p>Here’s a few examples that might resonate:&nbsp;</p>\n\n\n\n<ul><li>You run a membership site with written case studies that are available only to members.&nbsp; Recreate those case studies as podcast episodes and deliver them securely to your members.</li><li>You run weekly training calls via Zoom where you coach a cohort of individuals each quarter.&nbsp; Record those Zoom calls and repurpose them in podcast format for the cohort members to listen to as a podcast if they’ve missed the live calls.</li><li>You are an author and have unpublished works from an upcoming book you’d like to share with your pre-launch list.&nbsp; Record them as audio and deliver them as podcast episodes to your pre-launch list members.</li></ul>\n\n\n\n<h3 id=\"h-a-better-member-experience\">A Better Member Experience</h3>\n\n\n\n<p>These days customers are more and more demanding of the experience they expect online. Better design, better UX, better quality content, and a better experience as a customer.&nbsp;</p>\n\n\n\n<p>Customers expect technology to work seamlessly. They want to access your podcast and premium content easily &amp; without jumping through hoops</p>\n\n\n\n<p>Castos’ integration with Paid Memberships Pro offers that exact native integration and seamless customer experience when it comes to integrating your podcast content for your members.&nbsp;&nbsp;</p>\n\n\n\n<p>Using tools like Patreon or BuyMeACoffee also have the added cost of between 5 and 15% of the revenue you generate from your membership revenue….with Paid Memberships Pro and Castos there is ZERO additional cost on a per-member charge basis to deliver private podcast content to your members.&nbsp; That’s right, Castos does not take a percentage of the revenue you charge to customers.&nbsp; You only pay the standard credit card fees charged by your gateway. For example, <a href=\"https://www.paidmembershipspro.com/gateway/stripe/#tab-fees\">you can see the current Stripe fees here</a>.</p>\n\n\n\n<p>We want to grow the creator economy and believe that the best way to do that is by keeping as much money in the pockets of creators as possible!</p>\n\n\n\n<h2 id=\"h-how-castos-and-paid-memberships-pro-work-together\">How Castos and Paid Memberships Pro Work Together</h2>\n\n\n\n<p>Ok, so at this point you’re convinced that there’s a great place in your member experience for a members-only private podcast, and you already use Paid Memberships Pro to deliver that content to your members.&nbsp; Now it’s time to connect your WordPress site and Paid Memberships Pro to your Castos account.&nbsp;&nbsp;</p>\n\n\n\n<p>If you don’t already have a Castos account, <a href=\"https://castos.com/\">start your free 14-day trial</a>.</p>\n\n\n\n<p>Once you’ve got your Castos account set up, grab that API Key from the <strong>My Account -&gt; Podcast Settings</strong> area, and head back to your WordPress dashboard.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large box-shadow\"><img loading=\"lazy\" width=\"1024\" height=\"501\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/castos-podcast-settings-1024x501.png\" alt=\"Castos Podcast Settings\" class=\"wp-image-381271\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/castos-podcast-settings-1024x501.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/castos-podcast-settings-300x147.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/castos-podcast-settings-1536x752.png 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/castos-podcast-settings-1170x573.png 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/castos-podcast-settings.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<p>In the <strong>Podcast -&gt; Settings -&gt; Hosting</strong> area enter the email address associated with your Castos account and enter the API key.&nbsp; Now your WordPress site is connected to the Castos platform.&nbsp;&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large box-shadow\"><img loading=\"lazy\" width=\"1024\" height=\"529\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/wordpress-castos-podcast-settings-1024x529.png\" alt=\"WordPress Castos Podcast Settings\" class=\"wp-image-381273\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/wordpress-castos-podcast-settings-1024x529.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/wordpress-castos-podcast-settings-300x155.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/wordpress-castos-podcast-settings-1536x793.png 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/wordpress-castos-podcast-settings-1170x604.png 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/wordpress-castos-podcast-settings.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<p>This allows you to upload your podcast media files directly to the Castos platform, but it also automates the process of adding and removing private subscribers to your members-only private podcast.&nbsp;</p>\n\n\n\n<p>Now it’s time to set which podcast(s) on your WordPress site you would like to require membership access to.&nbsp; That can be set in the <strong>Podcast -&gt; Settings -&gt; Integrations</strong> area of your WordPress dashboard:</p>\n\n\n\n<figure class=\"wp-block-image size-large box-shadow\"><img loading=\"lazy\" width=\"1024\" height=\"411\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/castos-paid-memberships-pro-integration-settings-page-1024x411.png\" alt=\"Castos and Paid Memberships Pro integration settings page\" class=\"wp-image-381274\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/castos-paid-memberships-pro-integration-settings-page-1024x411.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/castos-paid-memberships-pro-integration-settings-page-300x120.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/castos-paid-memberships-pro-integration-settings-page-1536x616.png 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/castos-paid-memberships-pro-integration-settings-page-1170x469.png 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/castos-paid-memberships-pro-integration-settings-page.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<p>Here are a few scenarios:</p>\n\n\n\n<ul><li>John joins the free tier of your membership site.&nbsp; You have a Private Podcast set up in Castos that welcomes new members of your free tier, and lets them know about some of the benefits of the premium, paid tier.&nbsp; John is added automagically to that free-tier private podcast in Castos and gets access to those episodes.&nbsp;&nbsp;</li><li>You already have a free, public podcast that’s been going for a while. But to monetize this great content you decide to record an extra members-only Private Podcast that will be available only to members of the paid tier of your membership site.&nbsp; Bethany joins the membership site in the premium tier and gets access to those exclusive podcast episodes, all automatically.</li></ul>\n\n\n\n<p>Castos’ integration with Paid Membership Pro has you covered in both adding and removing your Members from your Private Podcast.&nbsp; When a new member joins at certain membership levels (that you determine in your WordPress dashboard) they are added automatically to your private podcast in Castos.&nbsp;&nbsp;</p>\n\n\n\n<p>Similarly, if those members ever leave your membership site, Paid Memberships Pro sends that information to Castos and your Private Subscribers are removed from your private podcast.&nbsp;&nbsp;</p>\n\n\n\n<h2 id=\"h-getting-started-with-private-podcasting\">Getting Started With Private Podcasting</h2>\n\n\n\n<p>If this concept of a Private Podcast for your membership site is interesting, <a href=\"https://castos.com/pricing/\">sign up for a free 14-day trial of Castos</a> today and check out how it ties in with your membership site via Paid Memberships Pro.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:57:\"\n		\n		\n		\n		\n		\n				\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:18:\"PMPro Update 2.6.4\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:54:\"https://www.paidmembershipspro.com/pmpro-update-2-6-4/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 02 Nov 2021 20:13:08 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Release Notes\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"https://www.paidmembershipspro.com/?p=380239\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:390:\"Version 2.6.4 of Paid Memberships Pro is out with a handful of bug fixes. These bugs have the potential to hinder sales, so be sure to upgrade. In particular, there was a bug in version 2.6.3 of PMPro that may have led to users who cancelled subscriptions at PayPal to not be cancelled locally in <a href=\"https://www.paidmembershipspro.com/pmpro-update-2-6-4/\" rel=\"nofollow\">(more...)</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Jason Coleman\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:3493:\"\n<p>Version 2.6.4 of Paid Memberships Pro is out with a handful of bug fixes. These bugs have the potential to hinder sales, so be sure to upgrade.</p>\n\n\n\n<p>In particular, there was a bug in version 2.6.3 of PMPro that may have led to users who cancelled subscriptions at PayPal to not be cancelled locally in WordPress as members. You will want to look into recent subscription cancellations in PayPal and make sure those users no longer have access to your website if they should not. Thanks to Juan Zelaya, Ricardo Valladares, and Mirco Babini who helped to diagnose and fix this issue.</p>\n\n\n\n<p>Please update Paid Memberships Pro from the plugins page of your WordPress dashboard. You can also get the <a href=\"http://downloads.wordpress.org/plugin/paid-memberships-pro.zip\">latest version of PMPro here</a> or <a href=\"http://downloads.wordpress.org/plugin/paid-memberships-pro.2.6.4.zip\">version 2.6.4 specifically here</a>.</p>\n\n\n\n\n\n\n\n<h2 id=\"h-the-full-list-of-updates-is-below\">The full list of updates is below.</h2>\n\n\n\n<ul><li><strong>ENHANCEMENT</strong>: Now including some information from the <code>.htaccess</code> file in Site Health, including whether a <code>getfile.php</code> script is defined or if caching is being used.</li><li><strong>ENHANCEMENT:</strong> Now including some of the PMPro-related PHP constants in the Site Health.</li><li><strong>ENHNACEMENT</strong>: Now including the minimum PHP version (5.6 currently) in the <code>readme.txt</code> so it&#8217;s shared on the WordPress.org page.</li><li><strong>ENHANCEMENT</strong>: Added scrollable classes to the Member History shown on user profile edit page in the dashboard.</li><li><strong>BUG FIX/ENHANCEMENT</strong>: Now sending a <code>200 OK</code> status message early when the Stripe webhook is running to avoid timeout issues. We may use this new <code><a href=\"https://www.paidmembershipspro.com/hook/pmpro_send_200_http_response/\">pmpro_send_200_http_response</a></code> in the other webhook/IPN handlers later on.</li><li><strong>BUG FIX/EHNANCEMENT</strong>: Removed the &#8220;fee&#8221; info from the edit user page. This was often misleading. The fee is still shown on the members list and frontend account page. Future updates will include work to make sure the fee is more accurate in cases where subscriptions or levels are being changed by admins after checkout.</li><li><strong>BUG FIX/ENHANCEMENT</strong>: Once again enqueuing the <code>admin.css</code> file on all WP admin pages. This fixes issues where styles weren&#8217;t being applied to the edit user/profile page in the dashboard.</li><li><strong>BUG FIX/ENHANCEMENT</strong>: Removed the &#8220;Member Value Report&#8221;. We didn&#8217;t intend to move this over from the old Member History Add On. The report was inaccurate and had optimization issues.</li><li><strong>BUG FIX/ENHANCEMENT</strong>: Added login compatibility for WordPress.com hosted sites. This fixes some issues with WordPress.com&#8217;s SSO when using the PMPro login page.</li><li><strong>BUG FIX</strong>: Fixed issue introduced in 2.6.3 where memberships were not being cancelled when cancelled at PayPal.</li><li><strong>BUG FIX</strong>: Now including time when calculating profile start date. In the past, we would set it to 00:00:00 which could add or remove a few hours from the subscription.</li><li><strong>BUG FIX</strong>: Fixed issue where enddates were incorrectly set sometimes when expiration period was &#8220;Hour&#8221;.</li></ul>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:88:\"How to Prepare for Black Friday: 9 Steps to Make Your Membership Site Black Friday-Ready\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"https://www.paidmembershipspro.com/how-to-prepare-for-black-friday/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 02 Nov 2021 14:36:29 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:7:\"General\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:12:\"black friday\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"https://www.paidmembershipspro.com/?p=380041\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:430:\"There are only a few weeks until Black Friday. If you haven’t started preparing, it’s high time you begin. If it’s your first time running holiday sales, you might wonder how to prepare for Black Friday. What should you offer? How do you plan a marketing campaign? We’ve got answers.&#160; Follow our system to nail <a href=\"https://www.paidmembershipspro.com/how-to-prepare-for-black-friday/\" rel=\"nofollow\">(more...)</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Patrick Rauland\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:25333:\"\n<p>There are only a few weeks until Black Friday. If you haven’t started preparing, it’s high time you begin.</p>\n\n\n\n<p>If it’s your first time running holiday sales, you might wonder how to prepare for Black Friday. What should you offer? How do you plan a marketing campaign?</p>\n\n\n\n<p>We’ve got answers.&nbsp;</p>\n\n\n\n<p>Follow our system to <a href=\"https://www.paidmembershipspro.com/profitable-black-friday-cyber-monday-membership-promotion/\">nail Black Friday</a>:</p>\n\n\n\n<ul><li><a href=\"https://www.paidmembershipspro.com/how-to-prepare-for-black-friday/#h-a-step-by-step-approach-to-preparing-your-membership-site\">A Step-by-Step Approach to Preparing Your Membership Site</a><ul><li><a href=\"https://www.paidmembershipspro.com/how-to-prepare-for-black-friday/#h-step-1-plan-your-deals-and-discounts\">Step 1: Plan Your Deals and Discounts</a></li><li><a href=\"https://www.paidmembershipspro.com/how-to-prepare-for-black-friday/#h-step-2-design-a-landing-page-exclusively-for-black-friday-sales\">Step 2: Design a Landing Page Exclusively for Black Friday Sales</a></li><li><a href=\"https://www.paidmembershipspro.com/how-to-prepare-for-black-friday/#h-step-3-create-on-site-content-for-black-friday-marketing\">Step 3: Create On-Site Content for Black Friday Marketing</a></li><li><a href=\"https://www.paidmembershipspro.com/how-to-prepare-for-black-friday/#h-step-4-perform-site-audit-to-address-scalability-issues-and-bugs\">Step 4: Perform Site Audit to Address Scalability Issues and Bugs</a></li><li><a href=\"https://www.paidmembershipspro.com/how-to-prepare-for-black-friday/#h-step-5-prepare-your-mobile-site\">Step 5: Prepare Your Mobile Site</a></li><li><a href=\"https://www.paidmembershipspro.com/how-to-prepare-for-black-friday/#h-step-6-show-your-customers-you-care-quality-service-and-easy-returns\">Step 6: Show Your Customers You Care: Quality Service and Easy Returns</a></li><li><a href=\"https://www.paidmembershipspro.com/how-to-prepare-for-black-friday/#h-step-7-make-sure-your-website-is-secure\">Step 7: Make Sure Your Website Is Secure</a></li><li><a href=\"https://www.paidmembershipspro.com/how-to-prepare-for-black-friday/#h-step-8-provide-a-great-experience-for-your-existing-customers\">Step 8: Provide a Great Experience for Your Existing Customers</a></li><li><a href=\"https://www.paidmembershipspro.com/how-to-prepare-for-black-friday/#h-step-9-test-your-website\">Step 9: Test Your Website</a></li></ul></li><li><a href=\"https://www.paidmembershipspro.com/how-to-prepare-for-black-friday/#h-final-thoughts-how-to-prepare-for-black-friday-steps-to-get-your-website-ready\">Final Thoughts: How to Prepare for Black Friday: Steps to Get Your Website Ready</a></li></ul>\n\n\n\n<img width=\"744\" height=\"381\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/prepare-your-membership-site-black-friday-1024x524.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Prepare Your Membership Site Black Friday\" loading=\"lazy\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/prepare-your-membership-site-black-friday-1024x524.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/prepare-your-membership-site-black-friday-300x154.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/prepare-your-membership-site-black-friday-1536x786.png 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/prepare-your-membership-site-black-friday-1170x599.png 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/prepare-your-membership-site-black-friday.png 1836w\" sizes=\"(max-width: 744px) 100vw, 744px\" />\n\n\n\n<h2 id=\"h-a-step-by-step-approach-to-preparing-your-membership-site\">A Step-by-Step Approach to Preparing Your Membership Site</h2>\n\n\n\n<p>According to the <a href=\"https://nrf.com/media-center/press-releases/holiday-shoppers-take-advantage-early-thanksgiving-weekend-deals\">National Retail Federation</a>, customers spent an average of $311.75 during the 2020 Thanksgiving weekend. That same weekend, <a href=\"https://blog.adobe.com/en/publish/2020/12/01/cyber-week-online-shopping.html\">Adobe Analytics</a>’s reported gross e-commerce revenue crossed $24.9 billion. </p>\n\n\n\n<p>Your online store or membership website shouldn’t miss this huge opportunity. Here are the steps to prepare for your holiday sales.</p>\n\n\n\n<h3 id=\"h-step-1-plan-your-deals-and-discounts\">Step 1: Plan Your Deals and Discounts&nbsp;</h3>\n\n\n\n<figure class=\"wp-block-image size-large box-shadow\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/black-friday-promotions-1024x683.jpg\" alt=\"You need to plan Black Friday offers to attract customers \" class=\"wp-image-380161\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/black-friday-promotions-1024x683.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/black-friday-promotions-300x200.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/black-friday-promotions-1536x1024.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/black-friday-promotions-1170x780.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/black-friday-promotions.jpg 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<p>When you think of Black Friday, what’s the first image that flashes through your mind?&nbsp;</p>\n\n\n\n<p>Maybe a giant neon sign saying “DISCOUNT.”&nbsp;</p>\n\n\n\n<p>During Black Friday, customers flock to online sales for excellent deals.&nbsp;</p>\n\n\n\n<p>Membership businesses usually offer the following deals during Black Friday/Cyber Monday (BFCM):</p>\n\n\n\n<ul><li>Discounts on subscription levels&nbsp;</li><li>Discounts on upgrades to higher membership tiers&nbsp;</li><li>Offers on membership content like courses</li><li>Exciting loyalty programs&nbsp;</li></ul>\n\n\n\n<p>Once you decide the sale type, timing is next. You can try limited-time flash sales or sales that last throughout Black Friday weekend.&nbsp;</p>\n\n\n\n<p>Based on the type and frequency of sales, you’ll need to prepare your website:&nbsp;</p>\n\n\n\n<ul><li>Install plugins for flash sales</li><li>Create discount coupons</li><li>Test your plugins and coupons&nbsp;</li></ul>\n\n\n\n<p>If you are a first-timer, then it&#8217;s best to keep things simple. Don’t go for multiple flash sales that are difficult to manage. Instead, offer a simple yet irresistible offer. You can also use the <a href=\"https://www.strangerstudios.com/same-discount-code-for-black-friday-cyber-monday/\">same discount coupons</a> for Black Friday and Cyber Monday sales.</p>\n\n\n\n<h3 id=\"h-step-2-design-a-landing-page-exclusively-for-black-friday-sales\">Step 2: Design a Landing Page Exclusively for Black Friday Sales&nbsp;</h3>\n\n\n\n<figure class=\"wp-block-image size-large box-shadow\"><img loading=\"lazy\" width=\"1024\" height=\"523\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/landing-page-1024x523.jpg\" alt=\"Creating a landing page is a crucial part of your Black Friday promotion\" class=\"wp-image-380163\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/landing-page-1024x523.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/landing-page-300x153.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/landing-page-1536x785.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/landing-page-1170x598.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/landing-page.jpg 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<p>Landing pages are a crucial part of your Black Friday marketing strategy. They help showcase your awesome deals and improve your conversion rate.&nbsp;</p>\n\n\n\n<p>Use landing pages to give your visitors a concise view of all your Black Friday deals. Help your customers complete their purchase with a single click, and reduce <a href=\"https://www.salecycle.com/blog/strategies/what-is-cart-abandonment/\">cart abandonment</a>.</p>\n\n\n\n<p>Choose the on-page elements of your landing page carefully and be sure to include:&nbsp;</p>\n\n\n\n<ul><li>Clear and concise headlines</li><li>Captivating images</li><li>Effective <a href=\"https://www.wordstream.com/blog/ws/2015/02/20/call-to-action-buttons\">calls to action</a> (CTAs)&nbsp;</li><li>Adequate website copy&nbsp;</li><li>Complete pricing (i.e. sale price list, price chart)</li><li><a href=\"https://buffer.com/library/social-proof/\">Social proof</a> via testimonials and product reviews&nbsp;</li></ul>\n\n\n\n<p>Create a landing page in advance and use it with your Black Friday email marketing campaign. It builds interest in your potential customers.</p>\n\n\n\n<h3 id=\"h-step-3-create-on-site-content-for-black-friday-marketing\">Step 3: Create On-Site Content for Black Friday Marketing&nbsp;</h3>\n\n\n\n<p>Your on-site content is a significant part of Black Friday marketing. In the weeks leading up to BFCM, carefully curate your on-site elements. Great on-site content complements your digital marketing efforts like social media and paid advertisements.</p>\n\n\n\n<p>Banners are a key on-site element you need to design during Black Friday. They give a simple, clean visual for your customers and lead them to your landing page. Deploying banners in advance will build anticipation in your customers. </p>\n\n\n\n<p>Here’s an example of a striking banner at the top of the webpage. We have created it with <a href=\"https://sitewidesales.com/\">Sitewide Sales</a>.</p>\n\n\n\n<figure class=\"wp-block-image size-large box-shadow\"><img loading=\"lazy\" width=\"1024\" height=\"583\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/website-banner-1024x583.jpg\" alt=\"An example of a top banner provided by Sitewide Sales Plugi\" class=\"wp-image-380164\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/website-banner-1024x583.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/website-banner-300x171.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/website-banner-1170x666.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/website-banner-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/website-banner.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<p>It’s not just banners. You can try other on-page elements to boost your BFCM revenues. For example:</p>\n\n\n\n<ul><li>Countdown timers on landing pages&nbsp;</li><li>BFCM advertisement on your homepage</li><li>Teaser of upcoming deals on product pages</li><li>A Black Friday menu item in your header</li><li>Blog posts with content relevant to Black Friday</li></ul>\n\n\n\n<p><em>How long will it take to add these elements?&nbsp;</em></p>\n\n\n\n<p>Not too much.&nbsp;</p>\n\n\n\n<p>Plenty of WordPress plugins are at your disposal — for example, <a href=\"https://hollerwp.com/use-holler-box/\">Holler Box</a> and <a href=\"https://wpfront.com/wordpress-plugins/notification-bar-plugin/\">WPFront Notification Bar</a>. Use Sitewide Sales if you want rich banners in multiple locations on a webpage.</p>\n\n\n\n<p>It’s a good idea to keep your potential customer laser focused on checking out. Don’t distract them with popups when they’re trying to checkout. So remove or disable them before Black Friday weekend.</p>\n\n\n\n<h3 id=\"h-step-4-perform-site-audit-to-address-scalability-issues-and-bugs\">Step 4: Perform Site Audit to Address Scalability Issues and Bugs&nbsp;</h3>\n\n\n\n<figure class=\"wp-block-image size-large box-shadow\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/website-audit-review-1024x683.jpg\" alt=\"Perform a website audit to align with your Black Friday marketing timeline\" class=\"wp-image-380168\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/website-audit-review-1024x683.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/website-audit-review-300x200.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/website-audit-review-1536x1024.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/website-audit-review-1170x780.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/website-audit-review.jpg 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<p>According to the <a href=\"https://nrf.com/media-center/press-releases/holiday-shoppers-take-advantage-early-thanksgiving-weekend-deals\">National Retail Federation</a>, 100 million people visited online stores during BFCM last year. If you are expecting a spike in traffic, you need to be prepared. Ensure that your website is fast and doesn&#8217;t have any bugs.&nbsp;</p>\n\n\n\n<p>Here’s what you should do to avoid any last-minute surprises:&nbsp;</p>\n\n\n\n<ul><li>Make a <a href=\"https://www.paidmembershipspro.com/set-up-a-data-backup-process-for-your-wordpress-membership-site/\">backup of your WordPress site</a> (plugins, theme, and data)</li><li>Update your WordPress theme</li><li>Update your plugins to their latest versions&nbsp;</li><li>Confirm that the new plugins don’t break your website functionality</li><li>Limit the amount of images and autoloading videos on your home page and any other popular pages on your site&nbsp;</li><li>Implement a code freeze at least one to two weeks ahead of Black Friday sales</li></ul>\n\n\n\n<p>It’s a great idea to upgrade your website hosting plan well before Black Friday. Otherwise, talk to your <a href=\"https://www.paidmembershipspro.com/recommendations-web-hosting-support-pmpro/\">hosting provider</a> and ensure they’ll support you on your big day.&nbsp;</p>\n\n\n\n<p>You might also want to run a website audit to check the speed, accessibility, and search engine optimization (SEO). Try auditing tools like <a href=\"https://developers.google.com/web/tools/lighthouse/\">Lighthouse</a>, <a href=\"https://developers.google.com/speed/pagespeed/insights/\">Page Speed</a>, <a href=\"https://gtmetrix.com/\">GTmetrix</a>, and <a href=\"https://k6.io/\">K6</a>.&nbsp;&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"677\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/gtmetrix-performance-report-1024x677.png\" alt=\"A performance report of PaidMembershipsPro.com from GTMetrix\" class=\"wp-image-380169\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/gtmetrix-performance-report-1024x677.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/gtmetrix-performance-report-300x198.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/gtmetrix-performance-report-1170x774.png 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/gtmetrix-performance-report.png 1403w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /><figcaption>Our own site tests well on GTMetrix and is ready for Black Friday levels of traffic.</figcaption></figure>\n\n\n\n<p>We ran our site through GTMetrix and after some tweaking got a 95% in performance. If you get lower than a B you probably want to review their suggestions to speed up your site.</p>\n\n\n\n<h3 id=\"h-step-5-prepare-your-mobile-site\">Step 5: Prepare Your Mobile Site</h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"737\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/mobile-website-1024x737.jpg\" alt=\"A mobile website is essential for online retailers\" class=\"wp-image-380171\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/mobile-website-1024x737.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/mobile-website-300x216.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/mobile-website-1536x1105.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/mobile-website-1170x842.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/mobile-website.jpg 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<p>According to <a href=\"https://topdesignfirms.com/web-design/blog/online-presence-management\">Top Design Firms</a>, 28% of small businesses in the U.S. don’t have a mobile website. <a href=\"https://blog.adobe.com/en/publish/2020/12/01/cyber-week-online-shopping.html#gs.c376su\">Adobe Analytics</a> found 40% of 2020’s holiday sales occurred through smartphones.&nbsp;</p>\n\n\n\n<p>You don’t want to miss this segment of shoppers. Your mobile website needs to be ready.&nbsp;</p>\n\n\n\n<p>Not just that, your mobile website should be fast, responsive, and clutter-free.</p>\n\n\n\n<p>Here are a few tips to prepare your mobile website:</p>\n\n\n\n<ul><li>Remove all the cluttering pop-ups&nbsp;</li><li>Make sure all the buttons are tap-ready&nbsp;</li><li>Place the CTA in a prominent place&nbsp;</li><li>Make sure your sales banners render correctly&nbsp;</li><li>Create mobile-ready landing pages</li></ul>\n\n\n\n<h3 id=\"h-step-6-show-your-customers-you-care-quality-service-and-easy-returns\">Step 6: Show Your Customers You Care: Quality Service and Easy Returns&nbsp;</h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"706\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/customer-support-1024x706.jpg\" alt=\"During Black Friday, ensure top-notch customer service  \" class=\"wp-image-380172\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/customer-support-1024x706.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/customer-support-300x207.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/customer-support-1536x1060.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/customer-support-1170x807.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/customer-support.jpg 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<p>Black Friday is the time for your brand to shine and foster good <a href=\"https://www.ringcentral.com/us/en/blog/black-friday-5-tips-to-differentiate-customer-experience/\">customer relationships</a>.</p>\n\n\n\n<p>During BFCM, you should give your customers a great shopping experience.&nbsp;</p>\n\n\n\n<p>A few tweaks on your website will help you improve customer satisfaction.</p>\n\n\n\n<ul><li>Make your customer service accessible by clearly displaying customer service information on your website.&nbsp;</li><li>Offer a smooth checkout process, preferably in a single click</li></ul>\n\n\n\n<p>Even if you have done everything to make your customers happy, there will still be some returns. Expect a <a href=\"https://apnews.com/article/technology-business-whole-foods-market-inc-shopping-coronavirus-pandemic-7871a47693855802a93c6b9d116076f1\">higher volume of returns</a> than your usual average during Black Friday.&nbsp;</p>\n\n\n\n<p>You need to handle those returns gracefully. A clear return policy and a streamlined return process will make life easy for your customers. On your website, clearly define your return policy and process.</p>\n\n\n\n<p>Returns are always painful. Along with the loss in revenue, you might also bear refund charges from payment gateways.&nbsp;</p>\n\n\n\n<p>Instead of making the return process difficult, focus on minimizing returns. Optimize your <a href=\"https://thegood.com/insights/reduce-ecommerce-returns/\">website to reduce returns</a>.&nbsp;</p>\n\n\n\n<p>Offer a trial for products with high returns. Use tools like <a href=\"https://www.paidmembershipspro.com/add-ons/subscription-delays/\">Subscription Delay Add On</a> to authorize a transaction but delay the payment 15 or 30 days.</p>\n\n\n\n<h3 id=\"h-step-7-make-sure-your-website-is-secure\">Step 7: Make Sure Your Website Is Secure</h3>\n\n\n\n<p>Customers spend a lot during the holiday season. But they are cautious of online fraud and information leaks.&nbsp;</p>\n\n\n\n<p>Keep your customer’s personal information safe to earn their trust and adhere to <a href=\"https://www.varonis.com/blog/us-privacy-laws/\">strict privacy rules</a>.&nbsp;</p>\n\n\n\n<p>To ensure a safe data exchange with your customers, get an <a href=\"https://www.paidmembershipspro.com/how-to-install-your-ssl-certificate/\">SSL certificate</a> for your membership website. If you already have an SSL certificate, display your <a href=\"https://www.paidmembershipspro.com/show-your-ssl-seal-code-on-membership-checkout/\">SSL seal code</a> at the product checkout. It will assure your customers that their data is safe.&nbsp;</p>\n\n\n\n<p>If you currently use Paid Memberships Pro and Stripe now is a great time to upgrade to <a href=\"https://www.paidmembershipspro.com/gateway/stripe/switch-legacy-to-connect/\">Stripe Connect</a> for the enhanced security.</p>\n\n\n\n<h3 id=\"h-step-8-provide-a-great-experience-for-your-existing-customers\">Step 8: Provide a Great Experience for Your Existing Customers</h3>\n\n\n\n<figure class=\"wp-block-image size-large box-shadow\"><img loading=\"lazy\" width=\"1024\" height=\"718\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/customer-experience-1024x718.jpg\" alt=\"Ecommerce businesses should offer exclusive deals for their existing customers\" class=\"wp-image-380174\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/customer-experience-1024x718.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/customer-experience-300x210.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/customer-experience-1536x1077.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/customer-experience-1170x821.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/customer-experience.jpg 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<p>When you prepare for Black Friday, don’t forget your existing subscribers. Your loyal customers will help your Black Friday marketing campaign by word-of-mouth marketing.&nbsp;</p>\n\n\n\n<p>Make them happy by treating them well during BFCM.&nbsp;</p>\n\n\n\n<p>Here are a few tips to prepare for Black Friday that’ll benefit your existing customers:</p>\n\n\n\n<ul><li>Provide member-exclusive Black Friday deals</li><li>Offer free upgrades&nbsp;</li><li>Design referral programs&nbsp;</li><li>Enable them to <a href=\"https://www.paidmembershipspro.com/add-ons/pmpro-gift-levels/\">gift memberships</a> to friends and family</li></ul>\n\n\n\n<p>Your existing customers should also get the same quality of service during the busy BFCM sales. Make sure your Black Friday traffic doesn&#8217;t affect their experience.&nbsp;</p>\n\n\n\n<h3 id=\"h-step-9-test-your-website\">Step 9: Test Your Website&nbsp;</h3>\n\n\n\n<figure class=\"wp-block-image size-large box-shadow\"><img loading=\"lazy\" width=\"1024\" height=\"680\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/test-website-1024x680.jpg\" alt=\"Testing your website is crucial while preparing for Black Friday\" class=\"wp-image-380175\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/test-website-1024x680.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/test-website-300x199.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/test-website-1536x1020.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/test-website-1170x777.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/test-website.jpg 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<p>The last step in preparing for Black Friday is testing. You need to run several checks to ensure your website is ready for the intense online shopping during Black Friday.&nbsp;</p>\n\n\n\n<p>Start with some essential action items such as:&nbsp;</p>\n\n\n\n<ul><li>Test coupon codes and discounts&nbsp;</li><li>Test if the countdown deals and flash sales work</li><li>Perform load and speed testing</li><li>Test your mobile website&nbsp;</li></ul>\n\n\n\n<p>Prepare a Black Friday <a href=\"https://www.perfecto.io/resources/black-friday-testing\">testing checklist</a> to stay on top of everything.&nbsp;</p>\n\n\n\n<p>If you want to see how your discounts work in real-time, try purchasing the discounted items with an actual credit card. We have done it at PMPro, and it has helped us ensure that our deals work 100%.</p>\n\n\n\n<h2 id=\"h-final-thoughts-how-to-prepare-for-black-friday-steps-to-get-your-website-ready\">Final Thoughts: How to Prepare for Black Friday: Steps to Get Your Website Ready&nbsp;</h2>\n\n\n\n<p>You need to start preparing your membership site for Black Friday sales in advance.&nbsp;</p>\n\n\n\n<p>Here are the key aspects to consider while preparing for Black Friday:</p>\n\n\n\n<ul><li>Design best Black Friday deals and discounts&nbsp;</li><li>Create a landing page&nbsp;</li><li>Add on-page elements&nbsp;</li><li>Optimize your mobile website&nbsp;</li><li>Offer exclusive deals for existing members</li><li>Ensure website security&nbsp;</li></ul>\n\n\n\n<p>Have you started preparing for Black Friday sales?&nbsp;</p>\n\n\n\n<p>If you haven’t, start now.&nbsp;</p>\n\n\n\n<p>Download the <a href=\"https://www.strangerstudios.com/ultimate-planning-guide-black-friday/\">Ultimate Planning Guide for Black Friday</a> from Paid Memberships Pro to kickstart your Black Friday preparations.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:45:\"Fade Out Text When Previewing Premium Content\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:74:\"https://www.paidmembershipspro.com/premium-content-preview-blur-fade-text/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 01 Nov 2021 17:24:10 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:7:\"Recipes\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:15:\"pmpro-no-access\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"https://www.paidmembershipspro.com/?p=379964\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:427:\"Have you seen those flashy premium content sites where the preview content is blurred and fades out? This is a great visual cue to show readers there is MORE to read—after they subscribe. This tooltip shows you a bit of CSS that will blur and fade the excerpt of members-only content. Visitors and users without <a href=\"https://www.paidmembershipspro.com/premium-content-preview-blur-fade-text/\" rel=\"nofollow\">(more...)</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:16:\"Kimberly Coleman\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:4947:\"\n<p>Have you seen those flashy premium content sites where the preview content is blurred and fades out? This is a great visual cue to show readers there is MORE to read—after they subscribe.</p>\n\n\n\n<p>This tooltip shows you a bit of CSS that will blur and fade the excerpt of members-only content. Visitors and users without access will see a portion of the introductory text, then are prompted to sign up with the appropriate <a href=\"https://www.paidmembershipspro.com/customizing-the-message-for-non-members-on-membership-protected-content/\">non-member message</a>.</p>\n\n\n\n<img width=\"744\" height=\"372\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/premium-content-preview-blur-fade-excerpt-1024x512.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Banner graphic for custom CSS tooltip to blur and fade excerpt on premium content preview\" loading=\"lazy\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/premium-content-preview-blur-fade-excerpt-1024x512.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/premium-content-preview-blur-fade-excerpt-300x150.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/premium-content-preview-blur-fade-excerpt.jpg 1120w\" sizes=\"(max-width: 744px) 100vw, 744px\" />\n\n\n\n<h2 id=\"h-the-code-recipe\">The Code Recipe</h2>\n\n\n\nView the code on <a href=\"https://gist.github.com/kimcoleman/c5c29af8bae519da14dc3f1ccbbc671a\">Gist</a>.\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<hr class=\"wp-block-separator is-style-wide\"/>\n\n\n\n<h2>Adding the Custom CSS to Your Website</h2>\n\n\n\n<p>This custom CSS can be placed in a <a href=\"https://www.paidmembershipspro.com/enqueue-a-customizations-stylesheet-in-your-pmpro-customizations-plugin/\">stylesheet for PMPro Customizations</a> or pasted directly into the Appearance &gt; Customize &gt; Additional CSS field. You can also include this CSS in your child theme&#8217;s <code>style.css</code> file. Do not place custom CSS in any file in a theme that gets regularly updated or you will lose your code.</p>\n</div></div>\n\n\n\n<p>The targeted CSS selector in this recipe <code>.pmpro-no-access</code> is added to all protected posts. Your theme must be using the <a href=\"https://developer.wordpress.org/reference/hooks/post_class/\">WordPress <code>post_class()</code> filter</a> in order for this selector to be used. If this recipe doesn&#8217;t work as-is for your site, please <a href=\"https://www.paidmembershipspro.com/new-topic/\">open a ticket in our support area</a>. We can take a look at your live site and find the right class to target with this code recipe for your theme.</p>\n\n\n\n<h2 id=\"h-screenshots-before-and-after\">Screenshots: Before and After</h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large box-shadow\"><img loading=\"lazy\" width=\"1024\" height=\"572\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/pmpro-premium-content-no-blur-1024x572.png\" alt=\"Screenshot of default premium content without a blur and fade effect.\" class=\"wp-image-379969\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/pmpro-premium-content-no-blur-1024x572.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/pmpro-premium-content-no-blur-300x168.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/pmpro-premium-content-no-blur-1170x653.png 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/pmpro-premium-content-no-blur-128x72.png 128w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/pmpro-premium-content-no-blur.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /><figcaption>Screenshot of default premium content without a blur and fade effect.</figcaption></figure>\n</div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large box-shadow\"><img loading=\"lazy\" width=\"1024\" height=\"572\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/pmpro-premium-content-blur-fade-effect-1024x572.png\" alt=\"Screenshot of premium content with the blur and fade effect.\" class=\"wp-image-379970\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/11/pmpro-premium-content-blur-fade-effect-1024x572.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/pmpro-premium-content-blur-fade-effect-300x168.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/pmpro-premium-content-blur-fade-effect-1170x653.png 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/pmpro-premium-content-blur-fade-effect-128x72.png 128w, https://www.paidmembershipspro.com/wp-content/uploads/2021/11/pmpro-premium-content-blur-fade-effect.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /><figcaption>Screenshot of premium content with the blur and fade effect.</figcaption></figure>\n</div>\n</div>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:9;a:6:{s:4:\"data\";s:63:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:46:\"Should You Create a Black Friday Landing Page?\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:61:\"https://www.paidmembershipspro.com/black-friday-landing-page/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 28 Oct 2021 13:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:9:\"Marketing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:12:\"black friday\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:12:\"landing page\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"https://www.paidmembershipspro.com/?p=378934\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:449:\"Across the globe, businesses are busy preparing for the upcoming shopping holidays. A crucial part of that preparation is building Black Friday Landing pages to showcase Black Friday deals.&#160; The truth is, Black Friday represents a great opportunity for any business. Just in 2020, Black Friday recorded $9 billion in revenue, and here, at Paid <a href=\"https://www.paidmembershipspro.com/black-friday-landing-page/\" rel=\"nofollow\">(more...)</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Patrick Rauland\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:26322:\"\n<p id=\"h-across-the-globe-businesses-are-busy-preparing-for-the-upcoming-shopping-holidays-a-crucial-part-of-that-preparation-is-building-black-friday-landing-pages-to-showcase-black-friday-deals\">Across the globe, businesses are busy preparing for the upcoming shopping holidays. A crucial part of that preparation is building Black Friday Landing pages to showcase Black Friday deals.&nbsp;</p>\n\n\n\n<p>The truth is, Black Friday represents a great opportunity for any business. Just in 2020, Black Friday recorded <a href=\"https://www.cnbc.com/2020/11/28/black-friday-2020-online-shopping-surges-22percent-to-record-9-billion-adobe-says.html\">$9 billion in revenue</a>, and here, at Paid Memberships Pro, <strong>we saw a 20-30% increase in our November revenue</strong> after releasing our Black Friday deals page.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-full box-shadow\"><img loading=\"lazy\" width=\"903\" height=\"565\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/10/paid-memberships-pro-black-friday-sale-landing-page.png\" alt=\"Paid Memberships Pro Black Friday Landing Page\" class=\"wp-image-378938\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/10/paid-memberships-pro-black-friday-sale-landing-page.png 903w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/paid-memberships-pro-black-friday-sale-landing-page-300x188.png 300w\" sizes=\"(max-width: 903px) 100vw, 903px\" /><figcaption><em>The landing page we used for Black Friday 2020&nbsp;</em></figcaption></figure>\n\n\n\n<p>With that in mind, you may be wondering whether it’s worth building a landing page of your own.</p>\n\n\n\n<p>To help you determine what’s best for you and your business, we’ll go over what you must know about landing pages and why companies choose to spend time and effort designing Black Friday landing pages.&nbsp;</p>\n\n\n\n<p>We’ll also explore what features make landing pages irresistible for customers and when it’s desirable or even necessary to set up a landing page.</p>\n\n\n\n<ul><li><a href=\"https://www.paidmembershipspro.com/black-friday-landing-page/#h-landing-page-101\">Landing Page 101</a></li><li><a href=\"https://www.paidmembershipspro.com/black-friday-landing-page/#Reasons-to-Use-Landing-Page-on-Black-Friday\">Reasons to Use a Landing Page for Black Friday</a></li><li><a href=\"https://www.paidmembershipspro.com/black-friday-landing-page/#h-scenarios-when-a-landing-page-may-not-be-practical-or-feasible\">Scenarios When a Landing Page May Not Be Practical or Feasible</a></li><li><a href=\"https://www.paidmembershipspro.com/black-friday-landing-page/#h-features-of-a-kick-ass-black-friday-landing-page\">Features of a Kick-Ass Black Friday Landing Page</a></li><li><a href=\"https://www.paidmembershipspro.com/black-friday-landing-page/#h-final-thoughts-is-it-necessary-to-create-a-black-friday-landing-page\">Final Thoughts: Is It Necessary to Create a Black Friday Landing Page?</a></li></ul>\n\n\n\n<img width=\"744\" height=\"372\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/10/should-you-create-black-friday-landing-page-1024x512.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Should You Create a Black Friday Landing Page\" loading=\"lazy\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/10/should-you-create-black-friday-landing-page-1024x512.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/should-you-create-black-friday-landing-page-300x150.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/should-you-create-black-friday-landing-page-1536x768.jpg 1536w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/should-you-create-black-friday-landing-page-2048x1024.jpg 2048w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/should-you-create-black-friday-landing-page-1170x585.jpg 1170w\" sizes=\"(max-width: 744px) 100vw, 744px\" />\n\n\n\n<h2 id=\"h-landing-page-101\">Landing Page 101</h2>\n\n\n\n<p>Landing pages are standalone webpages on a website that serve a specific purpose. As their name suggests, visitors directly reach (land on) them through organic search, marketing emails, social media posts, or paid advertisement.&nbsp;</p>\n\n\n\n<p>Online stores create landing pages with various goals in mind – lead generation, sales, and brand awareness.&nbsp;</p>\n\n\n\n<p>Black Friday landing pages are designed with:</p>\n\n\n\n<ul><li>A focus on a single product, sale, or discount.</li><li>Clutter-free design and a compelling call to action (CTA).</li><li>Emphasis on Black Friday deals and their value.</li></ul>\n\n\n\n<figure class=\"wp-block-image size-large box-shadow\"><img loading=\"lazy\" width=\"1024\" height=\"583\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/10/example-landing-page-sitewide-sales-1024x583.jpg\" alt=\"Example of a Sales Landing Page Template From Sitewide Sales WordPress Plugin \" class=\"wp-image-378940\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/10/example-landing-page-sitewide-sales-1024x583.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/example-landing-page-sitewide-sales-300x171.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/example-landing-page-sitewide-sales-1170x666.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/example-landing-page-sitewide-sales-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/example-landing-page-sitewide-sales.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<h3 id=\"h-difference-between-a-landing-page-and-a-home-page\">Difference Between a Landing Page and a Home Page</h3>\n\n\n\n<p>If you already have an excellent home page, do you need one or more landing pages?&nbsp;</p>\n\n\n\n<p>While it&#8217;s true that businesses often showcase holiday promotions on their home page, it <a href=\"https://neilpatel.com/blog/homepages-vs-landing-pages/\">may not be effective</a>.</p>\n\n\n\n<p>After all, home pages and landing pages serve different purposes. Home pages help visitors understand the brand and its products. Landing pages focus on lead conversion.&nbsp;</p>\n\n\n\n<p>The <a href=\"https://www.invespcro.com/blog/the-average-website-conversion-rate-by-industry/\">average conversion rate</a> of ecommerce websites is only 2.86% while <a href=\"https://unbounce.com/conversion-benchmark-report\">landing pages offer a conversion</a> rate of 2.4% to 9.8%.&nbsp;</p>\n\n\n\n<p>Home and landing pages also differ in their on-page elements. Home pages are optimized to give your visitor a great first impression. Landing pages will draw your customers’ attention to specific deals.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large box-shadow\"><img loading=\"lazy\" width=\"801\" height=\"1024\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/10/home-page-vs-landing-page-infographic-801x1024.png\" alt=\"Comparison of home page and landing page \" class=\"wp-image-378941\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/10/home-page-vs-landing-page-infographic-801x1024.png 801w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/home-page-vs-landing-page-infographic-235x300.png 235w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/home-page-vs-landing-page-infographic-1202x1536.png 1202w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/home-page-vs-landing-page-infographic-939x1200.png 939w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/home-page-vs-landing-page-infographic.png 1564w\" sizes=\"(max-width: 801px) 100vw, 801px\" /></figure>\n\n\n\n<h2 id=\"Reasons-to-Use-Landing-Page-on-Black-Friday\">Reasons to Use Landing Page on Black Friday</h2>\n\n\n\n<p>Now that you know how landing and home pages differ in function, you may be more inclined to design a landing page for Black Friday.&nbsp;</p>\n\n\n\n<p>Let’s explore the advantages of landing pages for the shopping holidays further.&nbsp;</p>\n\n\n\n<h3 id=\"h-they-focus-entirely-on-conversion\">They Focus Entirely on Conversion</h3>\n\n\n\n<p>Landing pages are <a href=\"https://findstack.com/landing-page-statistics/\">great for converting your leads</a> into customers. Black Friday landing page designs include various components that persuade the customer to make the purchase.</p>\n\n\n\n<p>These include:</p>\n\n\n\n<ul><li>A single product/service in focus.</li><li>A prominent CTA button.</li><li>A countdown timer.</li></ul>\n\n\n\n<h3 id=\"h-they-may-make-your-digital-marketing-efforts-more-profitable\">They May Make Your Digital Marketing Efforts More Profitable&nbsp;</h3>\n\n\n\n<p>If you think Black Friday campaigns cost a lot of money, you aren’t alone. In 2020 November, businesses spent <a href=\"https://skai.io/blog/black-friday-2020/\">2-3 times more on digital ads</a> than their monthly average.&nbsp;</p>\n\n\n\n<p>Landing pages help you make most of these marketing campaigns. They ensure return on investment for your marketing cost. For example, Adorama, a photography equipment vendor, <a href=\"https://www.marketingsherpa.com/article/case-study/email-marketing-case-studies-higher-open-rates-more-online-sales\">increased conversion rates</a> by directing marketing emails to personalized landing pages.&nbsp;</p>\n\n\n\n<h3 id=\"h-they-help-monitor-sales\">They Help Monitor Sales</h3>\n\n\n\n<p>Due to having minimal navigation and clutter, Black Friday landing pages help you capture <a href=\"https://www.paidmembershipspro.com/5-tips-for-running-a-black-friday-sale/\">accurate sales data</a>.&nbsp;</p>\n\n\n\n<p>You can use landing pages to capture data such as:</p>\n\n\n\n<ul><li>Number of visitors.</li><li>Number of checkouts using a coupon code.&nbsp;</li><li>Categorized revenue – renewal income and new sales income.</li></ul>\n\n\n\n<p>Sales data is crucial for optimizing your future Black Friday sales. You’ll get tons of valuable data from analyzing your Black Friday landing pages.&nbsp;</p>\n\n\n\n<p>Therefore, it’s a good idea to use tools to make data collection easier. For example, the excellent <a href=\"https://sitewidesales.com/reporting/\">reporting tool</a> from PMPro’s Sitewide Sales Plugin.&nbsp;</p>\n\n\n\n<p>While the benefits of landing pages are clear, setting them up may not always be in your best interest. Let’s look at a few cases where you want to prioritize other items over landing pages.&nbsp;</p>\n\n\n\n<h2 id=\"h-scenarios-when-a-landing-page-may-not-be-practical-or-feasible\">Scenarios When a Landing Page May Not Be Practical or Feasible</h2>\n\n\n\n<p>Landing pages are great, and if you use them correctly, they will <a href=\"https://blog.hubspot.com/marketing/landing-page-stats\">help you increase your revenue</a>. However, they aren’t the most crucial aspect of a Black Friday promotion.</p>\n\n\n\n<p>In the weeks leading up to Black Friday, you’ll need to <a href=\"https://www.strangerstudios.com/ultimate-planning-guide-black-friday/\">plan the event systematically</a>. In that sense, you should prioritize the following before creating a landing page:</p>\n\n\n\n<ul><li>Designing great deals and discounts.</li><li>Optimizing the home page and product pages.</li><li>Creating compelling onsite content like blogs and banners.</li></ul>\n\n\n\n<p>If you have just enough time to do the above, it’s better to put together a great set of deals and marketing campaigns rather than worrying about a landing page.&nbsp;</p>\n\n\n\n<p>Budget constraints might be another reason you might need to omit landing pages. It’s better to invest your money in setting up awesome deals. End of the day, that’s what the customers want.&nbsp;</p>\n\n\n\n<p>Lastly, landing pages may not work if you have too many deals. Cramming a landing page with all your discounted products isn’t a good idea. Instead, invest in optimizing your product pages.&nbsp;</p>\n\n\n\n<h3 id=\"h-landing-page-alternatives\">Landing page alternatives&nbsp;</h3>\n\n\n\n<ul><li>Display Black Friday banners across your website. With the Sitewide Sales plugin, you can easily create sales <a href=\"https://sitewidesales.com/banners/\">banners</a> for your website.</li><li>Create an overlay on the home page.</li><li>Tweak your membership plans page, highlighting the Black Friday deals.</li></ul>\n\n\n\n<p>Still, many businesses consider landing pages a critical marketing tool. If you have budget or time constraints, let tools empower you. Many WordPress sales plugins have landing page builder Add Ons.&nbsp;</p>\n\n\n\n<p>You could also try ready-to-use templates. For example, the Sitewide Sales plugin offers several landing page templates. Using them, you can create a <a href=\"https://www.youtube.com/watch?v=cfU_SlWSzAs&amp;t=1s\">landing page with just a few clicks</a>.&nbsp;</p>\n\n\n\n<p><strong>Embed:</strong> https://www.youtube.com/watch?v=cfU_SlWSzAs</p>\n\n\n\n<h2 id=\"h-features-of-a-kick-ass-black-friday-landing-page\">Features of a Kick-Ass Black Friday Landing Page</h2>\n\n\n\n<p>The effort you put into creating a landing page will be worthwhile only if it turns out great. For that, you need to know the features of a kick-ass landing page.&nbsp;</p>\n\n\n\n<p><a href=\"https://www.crazyegg.com/blog/30-landing-page-examples-to-steal-from/\">The best Black Friday landing pages</a> often have one or more of the following characteristics:&nbsp;</p>\n\n\n\n<h3 id=\"h-a-great-landing-page-conveys-a-clear-message\">A Great Landing Page Conveys a Clear Message</h3>\n\n\n\n<p>Great landing pages cut out all unnecessary information to avoid clutter and confusion. Instead, they highlight the product, deals, and its value. That is especially beneficial for first-time visitors to your website.&nbsp;</p>\n\n\n\n<p>The page should introduce the main product through a crisp product description. It should also emphasize the Black Friday deal or the discount. That way, customers will get a quick idea of how much money they can save.&nbsp;</p>\n\n\n\n<p>Landing pages on membership websites state the terms and duration of the subscription.&nbsp;&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large box-shadow\"><img loading=\"lazy\" width=\"1024\" height=\"396\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/10/clutter-free-landing-page-1024x396.png\" alt=\"A Good Landing Page Clearly States What the Product Is \" class=\"wp-image-378943\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/10/clutter-free-landing-page-1024x396.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/clutter-free-landing-page-300x116.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/clutter-free-landing-page-1170x452.png 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/clutter-free-landing-page.png 1205w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<h3 id=\"h-it-focuses-on-a-single-product-or-subscription\">It Focuses On a Single Product or Subscription</h3>\n\n\n\n<p>During Black Friday, customers are in a hurry. They don’t have time to navigate through complex webpages. That’s why good landing pages concentrate on a limited number of products or subscriptions (many times just one).&nbsp;</p>\n\n\n\n<p>Too much information or too many deals on a landing page can distract customers, so they may <a href=\"https://neilpatel.com/blog/too-many-choices/\">end up not purchasing</a> anything.&nbsp;</p>\n\n\n\n<p>Businesses also place the deal prominently on the webpage, often <a href=\"https://www.convertcart.com/blog/above-the-fold-content\">above the fold</a>, so that the customers don’t have to scroll.&nbsp;</p>\n\n\n\n<p>To boost conversion rates, businesses design landing pages to have:</p>\n\n\n\n<ul><li>No or minimal outgoing links.</li><li>A concise product description.</li><li>A prominent CTA button.</li></ul>\n\n\n\n<p>If you still want to give detailed information about your product or membership, consider <a href=\"https://www.seedprod.com/how-to-create-dynamic-landing-pages/\">dynamic landing pages</a> which expand as the user clicks on them.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large box-shadow\"><img loading=\"lazy\" width=\"1024\" height=\"556\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/10/meowbox-landing-page-1024x556.png\" alt=\"A Good Landing Page Clearly Conveys the Product and Discount Information\" class=\"wp-image-378946\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/10/meowbox-landing-page-1024x556.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/meowbox-landing-page-300x163.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/meowbox-landing-page.png 1144w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<h3 id=\"h-it-excels-at-conveying-a-sense-of-urgency\">It Excels at Conveying a Sense of Urgency</h3>\n\n\n\n<p>Top-notch landing pages tell customers they have limited time to grab the deals. Businesses put a lot of effort into their Black Friday landing page design to create a sense of urgency.</p>\n\n\n\n<p>There are multiple ways a landing page urges the customers to close the deal quickly:</p>\n\n\n\n<ul><li>A countdown timer for deals.</li><li>Flash sales with limited-time deals.&nbsp;</li><li>Website copy that uses words like “limited,” “hurry,” and “before you miss.”&nbsp;</li><li>Images that convey urgency. For example, an almost empty hourglass.</li></ul>\n\n\n\n<p>See the examples below.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large box-shadow\"><img loading=\"lazy\" width=\"1024\" height=\"583\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/10/landing-page-countdown-timer-1024x583.jpg\" alt=\"A Sitewide Sales Landing Page Template With a Countdown Timer Creates a Sense of Urgency\" class=\"wp-image-378948\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/10/landing-page-countdown-timer-1024x583.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/landing-page-countdown-timer-300x171.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/landing-page-countdown-timer-1170x666.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/landing-page-countdown-timer-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/landing-page-countdown-timer.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<p>The above example uses a timer to urge buyers, and the example below uses compelling, urgent copy to get visitors to buy.&nbsp;&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large box-shadow\"><img loading=\"lazy\" width=\"1024\" height=\"583\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/10/landing-page-urgency-1024x583.jpg\" alt=\"A Sitewide Sales Landing Page With a Website Copy That Creates a Sense Of Urgency\" class=\"wp-image-378949\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/10/landing-page-urgency-1024x583.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/landing-page-urgency-300x171.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/landing-page-urgency-1170x666.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/landing-page-urgency-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/landing-page-urgency.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<h3 id=\"h-an-effective-landing-page-has-a-prominent-cta-button\">An Effective Landing Page Has a Prominent CTA Button</h3>\n\n\n\n<p>The key function of a landing page is to facilitate sales. Customers who arrive at a good landing page will take action within minutes. A prominent <a href=\"https://www.wordstream.com/blog/ws/2015/02/20/call-to-action-buttons\">CTA button is a crucial part</a> of a Black Friday landing page.&nbsp;</p>\n\n\n\n<p>Great landing pages make sure their CTA button:</p>\n\n\n\n<ul><li>Occupies a prominent spot on the webpage.</li><li>Grabs the attention of the customers in seconds.</li><li>Stands out with a contrasting shape, font, and color.</li><li>Highlights the option you want customers to choose.</li></ul>\n\n\n\n<figure class=\"wp-block-image size-large box-shadow\"><img loading=\"lazy\" width=\"1024\" height=\"583\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/10/call-to-action-on-landing-page-1024x583.jpg\" alt=\"A Sitewide Sales Landing Page Template With a Prominent CTA Button\" class=\"wp-image-378950\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/10/call-to-action-on-landing-page-1024x583.jpg 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/call-to-action-on-landing-page-300x171.jpg 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/call-to-action-on-landing-page-1170x666.jpg 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/call-to-action-on-landing-page-128x72.jpg 128w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/call-to-action-on-landing-page.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<h3 id=\"h-it-uses-the-right-images\">It Uses The Right Images&nbsp;</h3>\n\n\n\n<p>Images play a significant role in the efficacy of a landing page. A great landing page uses images that convey the essence of the product it offers and avoids generic images that might confuse customers.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-full box-shadow\"><img loading=\"lazy\" width=\"717\" height=\"553\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/10/iphone-landing-page.png\" alt=\"iPhone Landing Page That Prominently Displays the Product and CTA \" class=\"wp-image-378951\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/10/iphone-landing-page.png 717w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/iphone-landing-page-300x231.png 300w\" sizes=\"(max-width: 717px) 100vw, 717px\" /></figure>\n\n\n\n<p>Good landing pages have images that don’t distract the users from the deals. Instead, they help draw the user’s attention to the CTA button. Images also help to <a href=\"https://www.wordstream.com/blog/ws/2017/06/01/high-converting-landing-page-images\">tap into customers’ emotions</a>.&nbsp;</p>\n\n\n\n<p>Black Friday landing pages and marketing campaigns go together, which is why some businesses reuse the landing page image on their ads and marketing copy. It helps the user connect the ad with the landing page.&nbsp;</p>\n\n\n\n<h3 id=\"h-trustworthy-landing-pages-always-include-social-proof\">Trustworthy Landing Pages Always Include Social Proof</h3>\n\n\n\n<p>According to <a href=\"https://go.contentsquare.com/hubfs/eBooks/2020%20Digital%20Experience%20Benchmark/2020%20Digital%20Experience%20Benchmark%20Report%20PDF%20English.pdf\">Contentsquare</a>, customers only spend an average of 62 seconds on a page. That is across every industry. As such, you have only a minute, sometimes less, to make a good first impression.</p>\n\n\n\n<p>A clear-cut way to get on a visitor’s good side is <a href=\"https://buffer.com/library/social-proof/\">social proof</a>. After all, social proof has a <a href=\"https://blog.crobox.com/article/social-proof-examples\">positive psychological effect</a> on your customers. Seeing others have a positive experience evokes trust and motivates them to make decisions like signing up for your email list or purchasing products.&nbsp;</p>\n\n\n\n<p>Impressive Black Friday landing pages often use <a href=\"https://www.mailerlite.com/blog/social-proof-examples-for-landing-pages\">various forms of social proof</a>. For example:</p>\n\n\n\n<ul><li>Customer reviews</li><li>Testimonials</li><li>Celebrity or influencer endorsements</li><li>Popular media mentions</li><li>Statistics and online reviews&nbsp;</li></ul>\n\n\n\n<p>For instance, Pipedrive, a global cloud-based software company, effectively uses various social proof elements. Here’s one with customer testimonials:</p>\n\n\n\n<figure class=\"wp-block-image size-large box-shadow\"><img loading=\"lazy\" width=\"1024\" height=\"484\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/10/social-proof-landing-page-1024x484.png\" alt=\"Pipedrive Uses Customer Testimonials as a Form of Social Proof\" class=\"wp-image-378952\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/10/social-proof-landing-page-1024x484.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/social-proof-landing-page-300x142.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/social-proof-landing-page.png 1026w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<p>Here’s another example with influencer endorsements:</p>\n\n\n\n<figure class=\"wp-block-image size-large box-shadow\"><img loading=\"lazy\" width=\"1024\" height=\"363\" src=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/10/influencer-endorsements-1024x363.png\" alt=\"Pipedrive Uses Influencer Endorsements as Social Proof\" class=\"wp-image-378954\" srcset=\"https://www.paidmembershipspro.com/wp-content/uploads/2021/10/influencer-endorsements-1024x363.png 1024w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/influencer-endorsements-300x106.png 300w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/influencer-endorsements-1170x415.png 1170w, https://www.paidmembershipspro.com/wp-content/uploads/2021/10/influencer-endorsements.png 1286w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure>\n\n\n\n<h2 id=\"h-final-thoughts-is-it-necessary-to-create-a-black-friday-landing-page\">Final Thoughts: Is It Necessary to Create a Black Friday Landing Page?</h2>\n\n\n\n<p>Landing pages are one of the leading conversion tools during Black Friday sales. A home page is not always a substitution for a landing page.</p>\n\n\n\n<p>An excellent landing page helps you improve Black Friday sales by:&nbsp;</p>\n\n\n\n<ul><li>Keeping visitors focused on the deals.</li><li>Urging users to act with compelling CTAs.</li><li>Creating a sense of urgency.</li></ul>\n\n\n\n<p>While it’s good to have a landing page, you may not need one. 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