<p style="text-align: left;">Yasmin is a driven extrovert, a story-teller by nature, obsessed with motorbikes, traveling, and chatting with people about everything &amp; anything. She has an extensive experience in managing a successful and busy operations &amp; creating unique content for Social Media, Digital &amp; PR campaigns.</p>
<p style="text-align: left;">Coming originally from Syria with an Egyptian passport, she has earned more than 15 years of a cross-cultural experience in MEA region, leading many brands’ communications development, awareness, and online reputation.</p>
<p style="text-align: left;">PepsiCo, The World Bank, World Gold Council, Impact BBDO, Hill+Knowlton Strategies &amp; Samsung Group are some of the top companies which Yasmin has previously worked at. Yasmin has started her career as a teacher, but gradually she had specialized in the Integrated Marketing Communications (Digital Marketing, Social Media &amp; PR) throughout servicing more than 50 clients ranging from Tourism, Retail, Pharma, FMCG, Airline, Tech, Sports, F&amp;B &amp; Government.</p>
<p style="text-align: left;">She has a BA in English Literature and a Master’s Degree from Middlesex University in Marketing Communications. Currently; Yasmin is a Visiting Faculty &amp; Lecturer at Middlesex University. Teaching a Post Graduate program “the Digital &amp; Social Media Analytics”.</p>