<strong>Course Objective:</strong>

our objective involving understand students the framework and terminology of Social Marketing techniques, learning measurement techniques to evaluate the success of Social Marketing initiatives, the implications of targeting, have a greater understanding of the role of Social in a marketing and communications mix. you'll be able to craft the above understanding into a comprehensive, campaign strategy and plan.

<strong>Course Description:</strong>

With social media becoming the number-one online activity, a monumental shift in marketing is underway. Successful businesses and entrepreneurs no longer control information and brand - consumers and their conversations do. In this course, you'll learn about the social media landscape and new and emerging platforms. You'll learn how to make a social media plan, the best practices to engage your audiences and manage your community, and how to measure the success of your campaign.