Strategic Communication & PR

Abu Dhabi Hunting & Equestrian Exhibition (ADIHEX)

THE APPROACH
PyraComms worked on creating content for ADIHEX’s social media accounts as well as implementing a PR campaign in order to generate high interactions with the audience as well as give the exhibition the media publicity it needed locally, regionally and internationally. We at PyraComms created social media calendars for ADIHEX’s social media accounts on Twitter, Instagram and Facebook while also maintaining a balance of exposure and engagement on both modern and traditional media.


THE CHALLENGE
Obtained massive coverage through thousands of clippings, several TV interviews and a very high PR Value Rate for this world-class exhibition in local, regional and international media. Pyramedia was the main media arm for ADIHEX through PyraComms. Managed all the content whether it was social media posts, news articles or interviews; we published and handled all forms of media with ADIHEX. The publicity efforts allowed the exhibition to achieve high recognition among its target audiences and contributed to the growth and success of the show.


THE RESULT
Obtained massive coverage through thousands of clippings, several TV interviews and a very high PR Value Rate for this world-class exhibition in local, regional and international media. Pyramedia was the main media arm for ADIHEX through PyraComms. Managed all the content whether it was social media posts, news articles or interviews; we published and handled all forms of media with ADIHEX. The publicity efforts allowed the exhibition to achieve high recognition among its target audiences and contributed to the growth and success of the show.